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San Miguel Super Coffeemix Co., Inc. (SMSCCI) is a Joint Venture between San Miguel Pure Foods Company Inc. (SMPFC) and Super Coffeemix Manufacturing Ltd. (SCML). The former is the food division of San Miguel Corporation and is one of the leading manufacturers of food commodities and branded food products in the Philippines. SCML, on the other hand, is the leading integrated coffee and beverage manufacturer in Singapore. Their products have been around since 1987 and are now present in over 38 countries worldwide. The venture between these two conglomerates marked an unprecedented collaboration of two food and beverage giants with combined expertise and capabilities in both manufacturing and distribution in the Asian region.

In December 2004, SMSCCI released its first product, San Mig Coffee Instant 3-in-1 Coffeemix in three unique blends: Mild, Original, and Strong. San Mig Coffee introduced some of the FIRSTS in the market: a) Three product variants suited to the coffee drinkers varying wants and needs, b) Bright Blue packaging instead of the traditional brown of other coffee players c) Smaller packaging sizes � 6 and 10 sachets boxes (opposite the industry norm of 12 sachets per box) and polybag of 20 sachets (compared to the industry norm of 24 per polybag) to offer lower out-of-pocket cost to the consumers. In May 2005, San Mig Coffee introduced its 3-in-1 Sugarfree line. During this year, San Mig Coffee also introduced the Extra Strong blend which gave the consumers more choices. In June 2005, San Mig Coffee 3in1 created buzz in the market as it launched a thematic campaign featuring award-winning actor and avowed coffee-lover Piolo Pascual as its endorser and it also introduced San Mig Coffee�s tagline �Bagay sa Taste Mo!�. San Mig Coffee�s upbeat entry stirred the other market players to retool their products, redo their packaging and double its advertising expenditure. In September 2005, only 9 months since its launch, San Mig Coffee Instant 3-in-1 Coffeemix became the second best-selling instant coffeemix product in the Philippines.

In January 2006, San Mig Coffee 3-in-1 Sugar Free gained leadership of the Sugar Free Coffeemix segment by capitalizing on the growing health-consciousness of Filipinos. Although competitors offered their own 3-in-1 Sugar Free products, San Mig Coffee Sugar Free�s four-blend offering (Mild, Original, Strong, and Extra Strong) remained to be a relevant proposition that catapulted the young local brand to dominance in the emerging segment. In May 2007, San Mig Coffee 100% Premium Instant Coffee threw its support to the media advocacy campaign of GMA Network Inc.�s for the 2007 national election by being one of the major sponsors in �Eleksyon 2007�. San Mig Coffee 100% Premium Instant Coffee lauded GMA 7�s commitment to educate the public on intelligent voting and deliver the most comprehensive media coverage of the said elections.

In March 2008, San Mig Coffee launched the 2-in-1 coffeemix line which helped solidify San Mig Coffee as an innovative coffeemix brand. In February 2009, a special SKU called �San Mig Coffee 3in1 Original Strips of 10� was launched to offer the best-selling variant �Original� at an affordable price. In June 2009, San Mig Coffee launched the Pro-health series which is a range of 4-in-1 coffeemixes that contain functional ingredients perfect for one�s active lifestyle. The �New and Improved� San Mig Coffee 3in1 Regular was launched in October 2009 � new packaging design and improved formulation (from 150 ml to 200 ml �MUG� serving size). In 2011, San Mig Coffee 3-in-1 Sugarfree remains to be the market leader in its category with a 53% share of the market for the year. The Regular 3 in 1 line continues to be a strong contender in the total instant coffeemix market. In June 2012, San Mig Coffee launched the San Mig Coffee Super Packs. These coffeemixes contain energy-releasing B-vitamins that give unmatched and sustained stimulation which may help you get through your day.