We strive to be the customer's preferred choice.

We listen to our customers to intimately understand their needs.

We develop a lasting relationship with our customers by delighting them with products and services that anticipate and respond to their needs.

Innovativeness and Continuous Learning:

�There is always a better way of doing things.�

We encourage creativity and ingenuity in our processes and systems, products and services, continuously looking for better ways to do things, always striving to be the first to deliver something better.

We create an environment that encourages learning, not only to deliver expectations but also to grow in knowledge and abilities.

Meritocracy and Passion for Success:

"We are responsible for our success. What we get is commensurate to how much put in.

We constantly strive for excellence. We aspire to be the best we can be and create value in everything we do. We are proactive and entrepreneurial, propelled by a sense of urgency and competitiveness, with speed and precision in execution, and total dedication to results.

We recognize and reward individuals and organizations on the basis of performance and results.

Accountability for Actions:

"With trust come great expectations. We are accountable for our actions and decisions.�

We take full responsibility for all our actions and decisions, and discharge our duties conscientiously, honestly and efficiently.

We uphold and regard as paramount the Food Group�s interest in the undertaking of business strategies, opportunities and endeavors, with deliberate and full evaluation and management of attendant risks and the end view of enhancing and maximizing shareholder value.

We comply with and respect all applicable laws, rules and regulations governing the Food Group�s businesses, in all jurisdictions where such is conducted.

Integrity and Mental Honesty:

"Character and reputation will always precede us."

We say what we mean and mean what we say.

We conduct business in a manner which is ethical, fair and right, and in all reasonable circumstances, above reproach.

We compete fairly and honestly. Each one of us believes in profit with honor and is committed to good governance and the highest moral standards in the performance of duties and responsibilities.

We ensure the integrity of our records, books and accounting, and endeavor to fully, fairly, timely and accurately report and disclose material information in accordance with law and regulations.

We build and strengthen business relationships on the basis of merit, mutual interest, candor and fair competition, and avoid profit or gain of competitive advantage through manipulation, abuse of privileged or non-public information, concealment, misrepresentation and other illegal or unethical practices.

We exercise utmost discretion in accepting personal favors or gifts from persons seeking or doing business with the Food Group, and refuse to grant personal favors, or decline any gift or benefit that may compromise the independence of the Company, create a sense of obligation on its part or potentially influence its business judgment.

We avoid circumstances and positions that actually or potentially conflict with the interest of the Food Group or interfere with loyalty and objectivity in usiness dealings and relationships.

Teamwork and Open Communication:

"Everyone has his own strength and intelligence. No one has the monopoly of greatness. We can achieve more when do things together."

We work toward shared aspirations, transcending boundaries along functional and organizational lines with trust and respect for each other and with unity in purpose.

We enable Employees to feel free to express opinions, voice concerns, and offer suggestions to their superiors and peers.

Respect for People, Authority and Property:

"We are responsible for everything that is entrusted to us.�

We recognize each other as individuals and commit to nurturing each other's individual capabilities.

We commit to uplift the dignity of labor by encouraging each other to be the best in their fields.

We respect and shall preserve the Food Group�s assets and resources by ensuring that they are used efficiently and solely for legitimate business purposes, and accord the same to the assets and properties of others.

We safeguard and maintain the confidentiality of knowledge or proprietary information on the Food Group�s products, formulations, trade secrets, business strategies, technologies, processes and systems.

Social Responsibility:

"We are citizens of a bigger society. Give back and take care of our community."

We strive towards good corporate citizenship and pursue pro-active volunteerism.

We contribute positively to the promotion of social responsibility in the community in which we live and work by supporting activities and programs geared towards community welfare and environmental protection.