Components of media and interchange reciprocals
CODES MESSAGES (sanctions)
Media in hierarchy of control
Value-principle Coordnation standard Factors controlled (sources) Products controlled (destination)
L Integrity Pattern-consistancy   Wages

Justification of loyalties
A Consumers
demand

Claims to loyalties
A
Value        
commitments  
  I I
I Solidarity Consensus   Commitments to
value association

Policy decisions
L Commitment to common values

Political support
L
Influence        
 
  G G
G Effectiveness Compliance   Interest-demands

Control of
productivity
I Leadership responsibility

Control of floid resources
I
Power        
 
 
  A A
A Utility Solvency   Capital

Labor
G Commitment of services

Expectation of goods
G
Money        
 
  L L
L I G A
fig A.4 - The Social-System Media as Sanctions p 434
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