Chapter 3 : Theory Building

Chapter 4 : The Business Research Process

Chapter 5 : Ethical Issues in Business Research

Chapter 6 : Problem Definition and The Research Proposal

Chapter 7 : Exploratory Research and Qualitative Analysis

Chapter 8 : Secondary Data Research in a Digital age

Chapter 9 : Survey Research

Chapter 10 : Survey Research :Basic Communication Methods

Chapter 11 : Observation Methods

Chapter 12 : Experimental Research

Chapter 13 : Measurement

Chapter 14 : Attitude Measurement 

Chapter 15 : Questionnaire Design

Chapter 16 : Sample Designs and Sampling Procedures

Chapter 17 : Determination of Sampling Size

Chapter 18 : Fieldwork

Chapter 19 : Editing and Coding

Chapter 20 : Basic Data Analysis: Descriptive Statistics

Chapter 21 : Univariate Statistics

Chapter 22 : Bivariate Analysis-Tests of Differences

Chapter 23

Chapter 24 : Multivariate Analysis

Chapter 25 : Communicating Research Result: Report Writing