The 21st century is unfolding to be a century of media which is rightly considered as the 4th pillar of the state. Electronic media has assumed the role of mirror which is reflecting the incident rays of unpopular government policies to the crying and affected masses of most of the third world and Arab countries due to Autocratic governments.

In the contemporary age, with the help of psychological warfare, media is used as a weapon to fight more than the military might. This implies that the fight for the rights has become a challenge for all those phenomenally free but noumenally occupied nations that are struggling against the injustice and exploitation. The projection and propagation of the electronic media is an effective tool to educate and motivate the poor and oppressed masses of a nation as well as to expose the blind aggressive forces responsible for their deprivation and poverty.

In Pakistan, the electronic media became the axis of people�s attention when it gave glimpses of the real picture of Pakistani establishment and the dirty game played by military government to hide the bitter realities from the masses. The courageous role of electronic media in the coverage of instances like Presidential reference against CJP, the attack on Islamabad office of GEO TV channel by Punjab Police, the targeted killing of ANP, PPP and PTI workers and firing on Karachi office of AAJ TV channel by the terrorists of MQM etc - was highly appreciated by everyone who saw that coverage. Moreover the policies of Pakistani establishment regarding the continuity of state terrorism in the form of military operations in Balochistan and FATA, cross-border infiltration of Pakistani agencies, as mistakenly confessed by the foreign minister, into Afghanistan and planting of bombs in the NWFP was another dictated policy which was exposed by the electronic media.

It is important to analyse the impact of electronic media on the dynamics of Pakhtun politics because the state-controlled-electronic media of Pakistan has been negatively used for the last few decades to propagate sugar-coated disinformation in the Pakhtuns by giving them a false sense of being a part of a �regional community� instead of being part of five thousand year old nation.

On the political front, the absence of Pakhtun electronic media in the recent past has resulted in fruitless and futile exercises to highlight the real issues which are of vital importance for the future of Pakhtun nation viz:

1) The absence of third option for Pakhtuns of NWFP, FATA, Balochistan and West Punjab to join their motherland � Afghanistan, by the British in the referendum at the time of Indian partition (due to which the Khudai Khidmatgar movement boycotted the referendum).

2) The legal status of the Durand line separating Pakhtuns from their motherland.

3) The criminal negligence of Pakistani establishment on the status quo over the colonial division of Pakhtuns into NWFP, FATA, Balochistan and West Punjab after the division of India.

4) The labeling of Pakhtun political struggle for provincial autonomy and basic human rights as anti-state by Pakistani establishment.

5) Keeping the Pakhtun nation detached from the glorious Afghan history and central Asian roots by associating them with Indian and Arab heroes in order to condition Pakhtuns for accepting a fake identity.

6) Continuous exploitation of the natural resources of Pakhtun land by pro-Punjab establishment using Firangee - loyal families to prolong their unawareness and ignorance about fundamental human rights.

7) Using anti-Pakhtun political ideologies to control the reigns of power in Pakhtun land.

8) Exploiting the poverty of Pakhtuns by Punjabi establishment to use Pakhtuns against their fellow brethren who were struggling to get the fundamental human rights for their nation.

9) Using the tribal belt of FATA as a buffer zone to protect the rest of Pakistan rather the vested interest of Punjab while rewarding the local Pakhtuns with indifferent and corrupt agencies-controlled- federal government to implement the inhuman FCR laws which is �license-to-kill� anyone without giving a fair trial to the accused.

10) Keeping the religious demagogues on the payroll of the Pakistani agencies and giving them the job of indoctrinating Pakhtuns with a retrogressive version of the religion to keep them away from all roads leading to progress and prosperity of Pakhtun nation.

In short it has been the absence of electronic media and lack of projection and propagation that the capabilities and energies of Pakhtuns have been exploited for the protection and promotion of anti-Pakhtun vested interests. In such circumstances independent Pakhtun electronic media is the only source which can give a sigh of relief to Pakhtun nation � a nation which has been confused intellectually and disintegrated geo-politically by the establishment of Pakistan.

The management of Pakhtun electronic media has to do the Herculean job of amalgamating the orient with the occident if they want to highlight the real issues of Pakhtuns.Playing this courageous and historical role against the will of oppressive and dictatorial policies of Pakistani establishment is the cry of the day and is in the national interest of Pakhtun nation.