CASE STUDY: “INFORMATION PROCESSING OF KNORR” Knorr came to Pakistan in 1992 with the launch of knorr chicken cubes it was an instant hit in the market as Pakistan was faced with a time. When the idea of good tasting instantly ready food was highly appreciated in Pakistan. Knorr has grown phenomenally in a short span of time. Knorr believes that good foods matter every day meals can be just as a special occasion food is not just fuel it really is a glue of life. Knorr product owe their tastes and flavors to the culinary skills of its chefs which is why consumers see knorr as passport to magical products to Pakistani consumers including cubes, noodles, sauces, soups and spreads. The knorr ready to eat food did’nt take too much time to make the healthful perfection. The price of knorr packets are reasonable and the consumer can easily buy the knorr packets they are available at almost every store in Pakistan. Knorr first give the packet as a free with other items and now they are selling the knorr products . When there is a break for a “commercial” the viewer is told how to cooked the food in a quick way which does’nt consume the time of consumer. Like example: in advertisement knorr noodles present how to make noodles in a minute. These so called infomercials are a fast rising method of pitching a variety of products to television viewers. Knorr is giving ads to various channels to capture a huge market of consumer to purchase knorr ready to cook food. In a development of product knorr had grapple with perhaps an even more touchy issues where the program leaves off and the advertisement starts in certain children and adults shows like dramas and cartoon network break for commercials where children and mother characters are advertised. A concern is that first adults who are doing jobs and want to save their time and second is children especially quite young ones who like the food like noodles and soups. QUESTIONS How important is consumer involvement within the target market ? How does the consumer evaluate product or services? How can be creative capturing consumer attention to our advertisement ?