Review – güven “So Damn Easy”
single on Rubber Records through BMG
How many times have you heard the
story of the kid who grew up in an orphanage, lived it tough and hard, only to
become a success in later life? Well, add to that list the story of güven
whose August 2000 album “Sugar Fiend” on Rubber
Records through BMG may or may not be representative of those
other graduates of the School of Hard Knocks, dependant on which clichés with
which you want to prejudice your listening experience.
güven
is described as having roots in 70s
soul and 80s funk/disco fusion and a contemporary of Groove Armada and Moby. “So Damn Easy” is both a
description and name of the new single from the sugar fiend
himself and reeks of Lionel Ritchie’s Commodores with the Faith No More 90s edge. Meanwhile the two
non-album B-sides Pushing Me Away and Pretty Little Princess
follow in the same smooth vein as extra reason to search out this disc online
at the various music outlets, as a download through Soundbuzz
as the first of a new online music venture, or as an old-fashioned CD at those
things they used to call shops!
güven is just too damned funky for an Australian resident (his
Turkish background doesn’t give any hints to what to expect either!), and the
radio-friendliness of this entire single for anything from youth to adult won’t
harm its success either. “So Damn Easy” on Rubber
Records through BMG is damned impressive!