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What is Admail? |
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There are two types of admail, unaddessed and addressed. Unaddressed admail is better known as flyers. Advertisers pay Canada Post to deliver their advertisements to every household. This is a good way for these advertisers to reach their potential consumers. Some people appreciate these flyers to use coupons and comparison shop, or just find out information about companies in their area. Other people find these flyers annoying. They may think of these as just information overload, and paper clutter. It is because of complaints from these type of people that Canada Post developed a 'consumer choice' policy a few years ago. Those people who do not wish to receive flyers can simply write a letter to the local letter carrier supervisor to have this type of delivery suspended. This request must be dated, have the name and the address of the customer, and be signed by the customer. This request will suspend delivery of all flyers delivered by Canada Post except government flyers and flyers from Canada Post itself. This policy also gives advertisers a better idea of potential customers. Addressed admail is mail addressed to a particular resident of an address. This mail, instead of having a first class stamp, will have a meter type stamp that has 'bulk', 'admail', 'third class' or even 'catalogue rate' written on it. Advertisers use this type of mail to reach millions of potential customers. They receive a discounted postage rate because of the volumes of mail they send per year. Also, much of this kind of mail, in the event that it is undeliverable for some reason, is not returned to the company, unless requested by the sender. It is simply sent to recycling. Many people are annoyed with receiving so much 'junk mail'. It's not hard to get on these mailing lists. Anytime you apply for credit, place a catalogue order, sign up for a subscription, or enter a contest, (practically anything you can put a name and address on) very often these advertisers keep your name on file. This information is kept for future mailing from that particular advertiser, and sometimes sold to other advertisers too. To avoid this happening, read the fine print on anything that you sign that has your name and address on it. Often there will be a clause giving permission to use this information for advertising. Many reputable companies have started to ask permission on their membership renewal forms to continue sending newsletters and advertising material to their members.
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