Stock Market Profiles Nick Cimorell Per. 3 1) Activision Inc (ATVI) 3100 Ocean Park Blvd. Santa Monica, CA 90405 Sector: Technology Industry: Software & Programming Employees: 1,324 people Description: Activision, Inc. is a publisher of interactive entertainment software products. The Company portfolio of products spans a range of categories and target markets, which is used on game hardware platforms and operating systems. Activision has created, licensed and acquired a group of recognizable brands, which it markets to consumer demographics. During the fiscal year ended March 31, 2004 (fiscal 2004), the product portfolio included Tony Hawk's Underground, True Crime: Streets of L.A., Call of Duty and X2: Wolverine's Revenge.It offers products versions on the Sony PlayStation 2, NintendoGameCube and Microsoft Xbox (Xbox) console systems,Nintendo Game Boy Advance handheld device and the personal computer. CEO: Robert Kotick Salary: 483.00 K Gross Profit: 123,535 K based on September 2004 fiscal year P/E: 21.75 Stock Market cap Average: