Gargamel
VP Product and Strategy

Living in a dilapidated hovel on the edge of the forest, Gargamel the horrible sorcerer is evil, cunning and two-faced wizard. He hates the Smurfs and is constantly in pursuit of them but the Smurfs always outwit him and manage to escape. (They have learned to scatter after hearing his cries of "MS. SNAPPY!") After each setback Gargamel swears he shall be revenged.