ORGANIZATIONAL BEHAVIOR

Project 2

Corporate Communications

Activity Sheet

 

Access the corporate web site   http://www.corpview.com

 

Click Intranet Employee Login

 

Username -  Student Name

 

Password – Intern

 

Activity 1

 

            Understanding the meanings of these terms will help you learn the concepts and develop the skills related to Corporate Communications.   In preparation for completing the activities, access the Intranet and find the definition of each of these terms by clicking the Shop Talk link on the Regular Features page.

 

Active Server                           Localize                        Style Guide

Annual Report                          Press Kit                      Trade Show

COMDEX                               Press Release               Webzine

Listservs

 

Activity 2

 

1.      Access  the Corporate View Web site.

 

2.      Select the Corporate Communications link from the Corporate View Intranet Home page and read About Corporate Communications.

 

3.      In a word processing file, write a brief description in your own words of what Corporate Communications is all about.

 

4.      On the Corporate Communications page, access the Style Guide.  Click the Press Releases link and choose Sample Press Releases.  Access and read the three sample press releases.

 

5.      Which press release most closely matches the description of a general information press release?

 

6.      Which one most closely matches the description of a detailed information press release?

 

7.      Which most closely matches the description of a specific information press release?

 

8.      Which press release did you find the most informative?

 

9.      In your view, which press release was the least valuable or helpful?

 

10.  Which titles or headlines worked the best?  List the three titles from the most effective to the least effective.

 

Activity 3

     

Portfolio-Building Project

 

      Select a product that interests you that could be sold by a company of your choice.  For example, Levi might want to introduce a new pair of jeans or a travel agency might want to launch a new package tour to the Mexican coast.

      Write a press release announcing the product you’ve selected as if it were being released to the market for the first time.  Write a general press release for the average consumer.  Follow the guidelines for writing and formatting press releases given in the Corporate View Intranet Style Guide.  Spell-check and save your press release before you print or share it, and remember to proofread.

 

Activity 4

 

      High-Performance Workgroup Project

 

      You have now written a press release.  What does your team members think of your work?

      In a company, an editorial team is assigned to review each press release.  Everyone in a position in a corporation should be a trained writer.  Therefore, employees can pass their work around the department for editing and feedback.

 

1.      Form a team with three or four coworkers.  Together, review the press release you prepared in the Portfolio-Building Project.  Be ready for some constructive criticism of your work.  Evaluate and take notes on the following:

 

·        Audience:  Is the press release appropriate for the audience?

 

·        Purpose:  Is the purpose of the press release clear to the reader?

 

·        Personality:  Does the press release have a factual style and objective tone while conveying a positive image of the corporation

 

·        Length:  Are the sentences and paragraphs generally short, as recommended in the Corporate View Style Guide?

 

 

2.      Review your notes.  Make the changes suggested by your team that you think will improve your work.

 

3.      Proofread your press release and save it, using a new name.