Three Brand Identity Myths That Will Bring Your Business Down By Erin Ferree
To begin, let’s define “Brand Identity,” which is the combination of consistent visual elements that are used in your marketing materials. A basi
The Art of Successful Branding By Dina Giolitto
Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominen
Effective Public Relations Essential for Personal Branding By Thomas Murrell
Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sp
Choosing The Right Business Name By Ramona Creel
Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without givin
Value-pricing Strategy: "We're not The Cheapest but..." By Henriette Martel-Lawson
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your
Introduction to "A Branded World: Adventures in Public Relations and the Creation Of Superbrands" By Michael Levine
You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the bac
The Top 10 Strategies for the Positioning of Success By Bea Fields
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who pros
Are You Brand Worthy? By Kim A. Castle
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket a
Corporate Identity - A Rough Guide By Alastair Taylor
A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal... Thos
You’ll Bring a Parade of Business to Your Door! By Letitia S. Wright
Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Parades a
Brand Lo-o-o-o-o-ve... By John Jordan
So... how have you been building your brand lately?Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve,
Brand Love, Part 2 By John Jordan
Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.
The Trust Issue In Marketing By Darrin Coe
One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short
10 Secrets for Free Media Placement By Marisa D'Vari
Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?Follow these top ten tips f
How Do You Define a Good Logo Design? By Ray Smith
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite
Trademark Your Business – Lessons Learned By Jean Hanson
Small business owners learn many lessons the hard way - through the school of hard knocks. I recently experienced my own tough lesson concerning
Measuring Return On Investment By Nancy Fraser
...or Is My Brand Working?To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There a
Eye On The Pie: Branding From an Investors P.O.V. By Kim A. Castle
When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well--
The Big Uneasy: Clearing the Clouds of Guess By W. Vito Montone
People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. The
How Important it is to have a Professional Logo Design for your Business? By Ray Smith
There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success
Standing Under the Umbrella And Still Getting Wet By Kim A. Castle
Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers, multi-level & network marketers, a
Go Ask Alice By Harry Hoover
One of fiction's finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remem
Branding - More Than Just a Statement - A Memory Scar By Dave Jones
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's
Top 3 Strategies to Boost Your Perceived Value By Rose Hill
Clients who love what you do are the cornerstone of a successful professional service business. Here are three ways to boost the value your clien
You Bored Me at Hello - Top Three Strategies for Networking Your Brand By Kevin Kearns
"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that p
Build Customer Loyalty by Promoting Your Customers By Cathy Stucker
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and pr
Setting the Right Price By Cathy Stucker
One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and br
Brand Building 201: Finding The Ideal Way By Catherine Franz
The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launchi
Creating Powerful Names for Products, Services, and Your Business By Cathy Stucker
The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your
Santa - The Brand By Harry Hoover
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, mos
