Branding – Brand Identity Guru By Scott D. White

Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It

Brand Strategy - Brand Value - Brand Identity Guru By Scott D. White

Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it dr

Brand Identity Company – Brand Identity Guru By Scott D. White

Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang

Logo Design - Corporate Identity Branding - Brand Identity Guru By Scott D. White

Like it or not it’s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall f

Branding Guru - Brand Identity Guru By Scott D. White

Branding TodayHave you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many pe

Logo Design - Branding - Brand Identity Guru By Scott D. White

Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures

Brand Value Plan - Brand Identity Guru By Scott D. White

Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage

Brand Strategy - Brand Identity Guru By Scott D. White

If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand—or have its famous brand but no

Branding Your Products Is Important By Marsha Maung

I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, natural

Branding Mistakes - Brand Identity Guru By Scott D. White

1. It “sells itself.” I don’t need to market.Okay, you might have a solid product or service. You might even routinely satisfy your custom

Build Brand Identity - Brand Identity Guru By Scott D. White

Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangi

Donald Trump On Branding - Brand Identity Guru By Scott D. White

Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his na

Brand Equity - Brand Identity Guru By Scott D. White

7 Qualities Of A Strong Brand:1. Commands premium pricing while retaining loyalty2. Shortens the sales cycle3. Deflects comp

Value Proposition Writing - Brand Identity Guru By Scott D. White

Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagli

What Make Us Unique and Different By Alicia Smith

Starting a business can take a lot of time, money, and energy. And because we don’t want to completely re-invent the wheel, we often want to cop

Into The Limelight By Steven Van Yoder

To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because

Which Of These Words Attract Your Clients By Charlie Cook

Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull

Not So Stationary Stationery By Beth Brodovsky

The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems

The Keys to a Great Logo By Beth Brodovsky

Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols u

The Big-Pay Off -- Brand Value By Beth Brodovsky

Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is

Revealing the Roots: The Process of Building Brand By Beth Brodovsky

How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of ma

Understand Brand By Beth Brodovsky

Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exp

Play it Again Sam By Beth Brodovsky

The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize

How To Create A Brand That Sticks By Eileen Parzek

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the i

Brand Components By Alicia Smith

Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo desi

Great Brands Depend On Attention To The Brand Architecture By Richard Cunningham

Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture,

Britney Spears Branding By Sopan Greene

How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires a

What is an Artist's Statement & How Often Should It Be Updated? By Yasmeen Abdur-Rahman

An artist’s statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.

No Logo? Launching A Business Without a Logo Can Sabotage You By Erin Ferree

Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally “until [

9 Keys to an Effective Logo By Erin Ferree

The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!