Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle) By Barry Volk
You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broad
Branding On The Web Is Like Mining For Fools Gold By Lee Traupel
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when
Branding Advertising Agency By Scott D. White
Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corpora
Living Your Brand on the Web - Part 1 By Glenn Geiger
OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google.com there are about 8,058,044,651 cu
Living Your Brand on the Web - Part 2 By Glenn Geiger
Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your bra
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd... By Radhika Venkata
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers...No matter somebody is a beginner o
Does Your Message Pass the Test? By Claire Cunningham
Develop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus
Good Logos Make Great Sales Tools By Chris Smith
Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image
Is It Legal? - Indecent Naming With Tradition By Wolfgang Nedobity
When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal
Brand Positioning - Brand Image By Scott D. White
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug
Brand Equity Building - Measuring Brand Value By Scott D. White
Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works
Brand Identity and the CEO By Scott D. White
This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. “What do the most successful bra
Brand Equity By Scott D. White
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong
Brand Identity - Corporate Identity and Brand Value By Scott D. White
Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actiona
Build Brand Identity Through Product Branding By Scott D. White
Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules
Build Brand Value BIG Time By Scott D. White
Ask your self this question, In which business are we really in? And stay far from the dark world of commodities...I am astonished!!! I ju
Brand Awareness - Brand Identity By Scott D. White
About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories an
Quick Tactics To Brand Your Business And Make More Sales By Charles Kangethe
This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition.Branding is "The tota
Brand Building 101 By Scott D. White
Building your brand into a brand leader isn’t easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion
Branding Strategy - Brand Identity By Scott D. White
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationa
Boston Brand Building - Brand Identity Guru By Scott D. White
"Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the las
Positioning and Branding - Brand Identity Guru By Scott D. White
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core streng
Brand Value - Brand Identity Guru By Scott D. White
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangi
Brand Identity and Brand Image - Brand Identity Guru By Scott D. White
It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspec
Branding Services - Brand Identity Guru By Scott D. White
Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your co
Boston Web Design Branding - Brand Identity Guru By Scott D. White
A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru By Scott D. White
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X
The Face of Your Business, Part I By Leila Johnson
When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business h
Brand Identity Guru - Is Your Brand Vital? By Scott D. White
The world is not waiting for you…or your product or service. Or your firm. Or your firm’s message. They’re getting along just fine without you. U
Brand Image – Brand Identity Guru By Scott D. White
Having a brand image is not a “have or have not” proposition. Everyone has one. The problem is that you might have more than one brand image, dep
