7 Branding Secrets: Ready or Not? By Michele Schermerhorn

Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, y

Franchising is Virtually Fraud Free By Lance Winslow

The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Co

What is Private Franchising? It is Nothing Someone Made It Up By Lance Winslow

The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchisi

Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley? By Lance Winslow

Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let’s discuss just how bad it

FTC Reviews The Franchise Rule By Lance Winslow

After more than a decade since the last attempt to update the 1970’s Franchise Rule The Federal Trade Commission is at it again. May I ask why we

McDonalds Supply Chain of Potatoes By Lance Winslow

McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that m

Don’t Overlook Your Email When Considering Your Brand Identity By Tanya Beaudoin

You wouldn’t skip letterhead when sending out a sales letter - Or would you?How many emails do you send each day? If you are anything like

Time To Revamp Your Visual Identity? By Nicola Cooper-abbs

Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it st

Is Your Logo Helping or Hurting Your Business? By Nathan Cain

The quality of your logo can mean the difference between success or failure. It can be that simple!Trademarks and Logos make up the most i

Trademark: Do I Need One for My Business Name and Logo? By Wendy Maynard

Wondering if a trademark is important to you as a business owner? Let's start with the basics. A trademark is a word, phrase, symbol, or logo tha

Branding Fiasco -- Better Be Who You Say You Are! By Eileen McDargh

Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I me

Shattering the Branding Myths By Diane Hughes

If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't tr

Effective Branding...What's in a Name! By Matthew Keegan

Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name,

Hummer is an Excellent Brand By Lance Winslow

What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. The

John Deere and NASCAR; Excellent Use of Brand By Lance Winslow

We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete

Counterfeit Branding - Representing True Globalisation! By Gaurav Bahirvani

From cigarettes to fashion accessories to food products to medicines, more than 50% of the global market are filled with counterfeited products.

Play Your Position! - The Only Way to Win in Business By Kevin Kearns

Have you ever watched 5-year-olds play soccer? It should be called "Follow the Ball," because that is what happens the entire game. The beginni

Brilliant Branding Builds Business By Wendy Maynard

Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think o

Brand Extension; Going from Consumer to Commercial By Lance Winslow

As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies of

Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots By Lance Winslow

Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. Th

Fast Forwarding Your Business By Elena Fawkner

If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business

Strategic Moves In The Branding Gamble! By Gaurav Bahirvani

The so called ‘globalisation’ has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in com

Your Identity Speaks Loudly...What Are You Saying? By Wendy Maynard

Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its produ

Clouds Gather Before A Storm: Utilizing The Power Of Brand By Gaurav Bahirvani

How brand management can help utility organisations to create a ‘difference'.Ever thought why are many consumers willing to pay more for a

Branding Junk Removal - He Did It, Can You? By Christina Lee

What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus

Multi-Brand Franchises in the QSR Sector By Lance Winslow

Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill;

Adventures in Advertising and the Affect on the Brand Name By Lance Winslow

Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify

Speech on Branding from a Franchisor Founder By Lance Winslow

I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are rel

Brand Warfare is More of a War than You Think By Lance Winslow

We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly. Fir

Managing the Corporate Brand - a Reputation Perspective By Gaurav Bahirvani

Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the busin