Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business By Lance Winslow
On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it;
The Very Basics of Design By Marsha Maung
Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties! By Thomas Murrell
Colour is essential to building a strong brand.Many of you know my passion for wearing red ties. I believe congruency with your personal a
Logo-ize For Instant Identification & Increased Awareness By Larry Galler
The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out logo.
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey By Ron Kurtz
The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have
A good logo vs. a FABULOUS logo By Marsha Maung
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is
Internet Branding By Lance Winslow
Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular b
The New Branding Awareness - A Value Based Concept By Mari-Lyn Hudson
The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for?
Nike / Sears / Kmart By Molly Sunderdick
The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of
Blonds Have More Fun! By Kevin Kearns
In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germa
Business Image By Lance Winslow
One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it up in a very
Trademark Issues in the Mobil Auto Business By Lance Winslow
There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We f
Brand Name Identity in the Oil Business By Lance Winslow
I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their
Co-Branding in Automotive Service Businesses By Lance Winslow
In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater p
A Successful Failure By Harry Hoover
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.
Quality and Service - Yeah, Right! By Greg Roworth
One of the critical drivers of business success is having a unique competitive advantage. Most managers understand that to attract a larger shar
Why You? -- Professional Identity Branding By Bill Willard
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the
Franchisor Policies for Unlicensed or Sold Territories By Lance Winslow
Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned terri
The Role of a Visual Vocabulary in Brand Identity Design By Erin Ferree
Visual elements are a major part of your business’s brand identity design. The keystone of that design is the logo, but in many cases, the logo i
Logo Files: Versions Of Your Logo That You Should Own By Erin Ferree
Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having
Corporate Internet Branding — Branding Your Business Online By Biana Babinsky
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRoo
When Search Engine Marketing and Trademarks Collide By Tommy Maric
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as
Why Branding? By Jodie Foster
Having a concise, clear image that you project to your clients and customers is important in today’s market. More and more people are leaving
Attract More Clients With A Brand Identity By Erin Ferree
You’ve probably heard that people buy products and services from people they know, like and trust. And, as I have done, you’ve probably wondered
Choosing the Right Color Palette By Erin Ferree
Color is a highly personal experience – everyone has favorite colors, and other colors that they absolutely don’t like. So, how do you determine
Types of Logos By Erin Ferree
There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a num
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements By Erin Ferree
While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that
Differentiate and Dominate By John Jantsch
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the m
Importance of Branding - What's in a Name? By William King
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its defin
Brand Your Name! By Matthew Keegan
Have you ever thought about branding your name? Does the idea sound too egotistical for you or does it make good business sense? Let's exa
