Branding: You are the Brand By Daniel Sitter
What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Ste
Acquire, Then Rebrand By Matthew Keegan
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor th
Corporate Branding and Professional Logo Design By Ray Smith
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say “any business”, I m
Pressure Washing Companies and Co-Branding By Lance Winslow
Pressure washing companies often miss what we call ‘super niche’ markets, those industries which very much need pressure washing services and are
How Much Is A Great Business Logo Really Worth? By Curtis D. Tucker
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies,
Importance of Business Branding By Nell Taliercio
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of
How to Work with Your Graphic Designer By Marsha Maung
As a graphic designer, I can tell you something right here, right now, right off the bat without blinking….the graphic design process is a pain i
Image is EVERYTHING By Jeanna Pool
The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage fo
Extreme Makeover — Small Business Edition By Jeanna Pool
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by them
The MOST Expensive Mistake You Can Make By Jeanna Pool
Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree.
Creative Branding Increases Sales Through Company Recognition By Tino Buntic
The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coff
Hiring the Right Graphic Designer for Your Small Business By Jeanna Pool
Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell. Yes, al
How Brand as an Intellectual Property has Led to Corporate Globalisation? By Solomon Prabakar
IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the p
Branded Email: Email Branding is the Next Generation of Email By Jason DeVelvis
All You Need is Branded Email Or Always Branded Email There to Remind MeFor the past 75 years, almost every form of pop
What the Heck is Branding and Why Should I Care? By Sara Pedersen
There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business
Branding: Bring Back the Jingle! By Dina Giolitto
Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Toda
Picking The Design Company Which Is Right For You By Eduardo Pereira
So you’ve decided to go for it—you’re ready to choose a design company to create your logo and other marketing materials. It seems easy enough. A
Product Positioning for Enterprise Software and Information Technology Companies By Ash Seha
Good marketing positioning is like good lying. No, we’re not suggesting that you lie when creating your company and product positioning. Anything
Why Should I do Business With You? By Denise Ryder
It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want t
A Lesson in Branding from Paris Hilton By Dina Giolitto
I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of gidd
Branding: What Not to Do By Dina Giolitto
Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use
The Aim of the Name By Don Pooley
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the
Brand Boring or Brand Buzz? By Nancy Fraser
I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so ba
Mascots – The Killer Promotional Concept By Vinodh Pushparaj
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of “Stickiness”. Your grea
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards By Angela McKenzie
June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, “The necklaces have been a huge hit. Several people have offered to buy them
Corporate Logo Design – 6 Keys to Success By Ray Smith
A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. T
What's In A Name? When It Comes To Your Business, Plenty! By Tim Knox
Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with somethin
Corporate Internet Branding is only Part of A Business Success By Amanda Ayles
Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a
Business Case Study Automotive Detailing Franchise Company By Lance Winslow
How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This i
Trade Journals in Franchising By Lance Winslow
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In f
