Profitable Partnering By Kare Anderson
Become your customers top-of-mind choice.Some of these snapshots of real life SmartPartnership success stories can be adapted to help your
Personal Branding: Characteristics of a Strong Personal Brand By Thomas Murrell
How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this
Business Branding - How Character Affects Customers and Your Business Image By Frank Sherosky
The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associa
Jan Verhoeff: Brand Your Market By Jan Verhoeff
Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul
Your Brand is Your Promise! (So What Are You Promising?) By Phillip Davis
When people mention the word "brand" they usually mean a well known, well defined company. That's why consumers frequently mention names such as
Brand to Sell Well By Dev Bhatia
Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in
Putting You and Your Company in Position to Own Your Market By James Ray
Americans have always liked their coffee hot. But then Starbucks made hot coffee desirable, in demand, and extraordinarily profitable. And then S
Create a Niche: Stoke Your Market With Affiliate Branding By Jan Verhoeff
Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugg
New Uniforms Could be the Gold Charm for the Golden Arches By Kaitlin Carruth
New designer uniforms could be the gold charm McDonald’s needs to connect their new hip marketing campaign to their fast-food restaurants. This p
All About Branding By Billy Horner
In this article i will explain how you can make your brand an succes.Corporate branding...does not start at your logo and stops at your pr
I'm Just Starting, Why Do I Need a Logo Design? By Umberto Micheli
Businesses eager to open often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a
Branding Yourself To Increased Profitability By Lanard Perry
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused By Debbie Jenkins
Yes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick a
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2) By Debbie Jenkins
Make A Bold Promise Then Back It Up With An Awesome GuaranteeOnce you know what problem you, your service or your business can solve or wh
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2) By Debbie Jenkins
Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic...All these extra sales y
Power Your Word for Profit By Debbie Jenkins
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.Some organisations inves
Corporate Branding – Don't Forget Your CDs! By Adam Platzer
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identif
How A Crazy Branding Stunt Can Bring Results For Years By Pete Lauder
As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.Marketin
Your Business Logo and Color Scheme By Susan Midlarsky
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some
The Importance of Branding - Can It Really Make a Difference? By Charles Fuchs
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymou
What About Me? What You Need To Know About Me-Marketing By JoAnn Hines
What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your jo
Tips for Creating Brilliant Business Names By Phillip Davis
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened “Premier Coffees”. The names would be far more descriptive tha
Intelligent Design comes from Brand & Account Planners By Howard Campbell
I’ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ‘intelligent des
Top Eight Mistakes to Avoid When Naming Your Business By Phillip Davis
Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that origin
Logo Design Tips By James Hobson
Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recogni
Branding 101: Why It's Critical to Business Success and How to Do It Right By John Follis
What’s Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product
How a Great Tagline can Help your Business By John Follis
"Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product,
Branding Article: Pepsi's Missed Brand Opportunity By Mark Campanale
I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.
Branding: All My Ex's Live In... By Mark Campanale
...my senses. I know, you were thinking ‘Texas’. Well, if they do live in Texas, then it’s a good thing that I live in Virginia (dodged that bu
Articles: The Perfect Branding Tool By Dina Giolitto
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all
