Corporate Promotional Gifts : The Fridge Magnet Is Dead, Long Live the Computer Desktop By Titus Hoskins
Corporate promotional gifts come in all shapes and sizes. They can range from the very common personalized pens, calendars, mugs, caps and fridg
When The Going Gets Tough By Gaurav Bahirvani
In this day and age where a single customer has thousands of brands to choose from, how can corporations in India protect their brands to become
Logo Designers Would Give Michael Jordan a Run for His Money. Take Control of Your Design Experience By Michael Luther
A waste paper basket is surrounded by a smattering of scrunched up balls of paper. A hush falls over the studio as the creative director takes ai
Private Label Your Products And Make A Fortune By Robin J. Elliott
I have a great Callaway jacket – what do I like best about it? It has my website embroidered on it – a subtle yet distinct DollarMakers.com.
How Important is Vaule of Brand to the Consumer & Company? By Balajee Bashyaam
The Brand: A source of value for the consumerAlthough we are primarily dealing with brands and their optimization, it is important
Macintosh: Apples for Businessmen By Molly Sunderdick
There is something oddly intimate about the relationship between consumers and their iPods. In fact, it is easy to say there is something oddly i
Building Brand Consistency: Materials Checklist By Audrey Nezer
As a graphic designer, I work with clients that range in size from a few people to tens of thousands. If you are reading this, you probably work
Logo Design: What You Need to Know Before Jumping on the Brandwagon By Audrey Nezer
Your company is branching off a new division. Your organization is starting a new program. You and a couple of cohorts have quit the 9 to 5 (opti
Reinventing Velcro: The Importance of Brand Simplicity By Molly Sunderdick
Akin to the concept of white space and minimalism in design, simplicity of brand representation is the right direction to go in order to increase
Crazy About Packaging By Marsha Maung
“It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my
Branding is Everything... Everything is Branding By Umberto Micheli
A consumer will give you about three seconds, maybe 4 if you're lucky, to get to your message across. To make it obvious that your brand is diffe
Self-Employed Professionals: What's Separating Your Services From the Rest of the Pack? By Connie Scholl
Imagine for a moment that a prospective client of yours is frantically thumbing through the yellow pages (or surfing the Internet) searching for
Brand Strong By Molly Sunderdick
For years there have been individuals branded as embodiments of “The American Dream,” and now Lance Armstrong has once again raised the stakes. T
Viagra: A Brand That Won't Go Away By Molly Sunderdick
Remember That Brand? Well It’s Back! One would have to travel to the back woods of the Appalachians or perhaps to the cave dwellings in the South
With The World Such A Huge Place, How Do I Get My Company Noticed? By Steven Schneidman
If your reading this article, chances are your surfing the net. You and millions of other people, from your same town,from your same country, fro
Call The Professionals! By Kelly Molson
No, we don’t mean Bodie and Doyle... now I’m showing my age! So you’ve started your new business and the purse strings are tight (We know, we’ve
Logo Design and Branding – Points to Remember By Ray Smith
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should
Branding: What's In a Name By Sue Currie
Whats in a name? Possibly your entire image – take time to choose the right name.Think about the last time you named a child or a pet or p
The Power of Image - for Men By Dr. Joyce Knudsen
The power of image has determined that it takes thirty seconds to form impressions about educational ability, capability, level of sophistication
Marketing Options For Cleaning Companies – Part Two By David Andrew Smith
Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this artic
Brand You to Stand out and Shine By Sue Currie
Personal branding is important to stand out from the crowd. Essentially branding is a function of public relations. And public relations is "rela
Prime Impressions By Sue Currie
Is Your Image Working for You?Ten seconds is all it takes to make a first impression – whether it’s your personal presentation or the firs
What's The Aim of Your Name? By Don Pooley
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the s
Hawaiian Heirloom Jewelry By Yoshihito Tanaka
Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable
Strategy and Tips for a Successful Logo Design By Ray Smith
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages
Branding Your Business To Make More Money By Steven Schneidman
Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a
Do What Works By Denise O'Berry
"Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do b
Your Small Business Name -- Important? By Denise O'Berry
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what t
I Hate My Logo! What You Should Get For Your Money and Why By John Krycek
This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome
Self-Marketing: The 'I' Focus By Jan Verhoeff
Ever had one of those conversations where you wondered what the topic was and the only word you could identify was “I”?As a marketer, I of
