What Word Do You Own? By Scott Ginsberg
When I hear the word pyschology, I think of Dr. Phil.When I hear the word motivation, I think of Tony Robbins.
Branding and Marketing By Anna Spargo-Ryan
So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit - I mean use, to define
Naming Your Business: What You Need To Know By Fred Stesney
Naming your business is probably the second thing you’ll do when you start it, right after you decide what sort of business it will be. It’s a d
Cal Worthington: World Champion Car Salesman By John T Jones, Ph.D.
In 1974 we left our college teaching life to return to industry so that we could support our children as they entered college. (I increased my sa
Growth in Store: Serving Up Opportunities for Private Label Tea By Jake Mayer
Private Label TrendsThe beverage industry is turning over a new leaf as trends support brisk growth and reveal hot opportunities for priva
Growth in Store: Serving Up Opportunities for Private Label By Jake Mayer
Private Label TrendsThe beverage industry is turning over a new leaf as trends support brisk growth and reveal hot opportunities for priv
On Branding By Avery Manko
Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. Wha
Mobile Marketing: Why It Works By Sandy Baker
Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile phone to provide information, a
Transform Your Business Name into a Brand Name By Phillip Davis
It's easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step of buil
The Power of Small Business Branding Through Private Labeling By Jake Mayer
Your Label Says A Lot About Your BusinessA brand is a powerful tool in your hands, a visual image that encapsulates a perceived va
Branding Company By Scott D. White
OK, so your company has proven itself or shows promise that it will. You have a good product and a hungry market. You just need to take things to
Corporate Branding By Scott D. White
Differentiating and communicating your product’s unique value to your slice of the global marketplace is becoming more difficult and expensive ev
Brand Identity By Scott D. White
Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or va
Your Reputation… Take It Seriously By Mary Eule
Your reputation, strengthened or negated by word-of-mouth, is one of the most difficult things to build and one of the easiest to destroy. You mu
Google Takes Manhattan By Scott D. White
Google's Internet search brand is so strong that we forget how big a player it's becoming in the world's advertising markets. Even when we read t
Olds Resurrection? By Matthew Keegan
Back during the late nineties, a conversation at a swank Auburn Hills, Michigan, French bistro turned heated when the talk shifted from personal
What if There Were No Franchised Brands? By Lance Winslow
What if there were no Franchised Brands? What if none existed? Some believe that might be better, yet others point to the fact that there would b
The Successful Logo Design Secret - So Obvious It's Often Overlooked! By Derek Falvey
Microsoft… IBM… Wal-Mart… Nike… Adidas… Time Magazine Six of the largest public companies in the world…leaders of their respective indu
What Can The Adult Movie Industry Teach Regular Business Folk? By Lee Raito
Alright, let’s clear the air and state right upfront that I am NO way condoning pornography. It is a fact of life, and one that apparently is not
IPod Nano Vs. Motorola: Brand Vs. Product By Molly Sunderdick
Motorola Chairman/CEO, Ed Zander had some harsh words for Apple regarding the simultaneous release of the iPod nano with the Motorola ROKR, but,
How to Commit Brand Suicide By Sean D'Souza
A graphic designer spoke to me last week. His graphic design firm -- let's call it XYZ Design -- was numero uno in designing labels for a large w
Mona Lisa Your Branding By Sean D'Souza
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with th
Identity - Can It Really Be Packaged? By Jake Gourd
Individuality... uniqueness... Identification. "This above all: to thine own self be true."What do all of the above have in common? They a
Hotel Branding: Aim For Intelligence By Molly Sunderdick
The concept behind the Holiday Inn Express brand certainly should be “smart.” Customers are supposed to feel an increased sense of intelligence
A Grand Slam for Milk? By Molly Sunderdick
The recent “Got Milk?” TV spot produced by Goodby, Silverstein & Partners has been under fire by Major League Baseball for making light of the s
Here's A Low-Budget Way To "Brand" Yourself! By Craig Garber
Remember this passage from the movie, "Pulp Fiction"?In the movie, Samuel L. Jackson told you it came from the bible, Ezekiel 25:17, and i
To Brand Or Not To Brand? That Is The Question By Gerard Tannam
The brands are coming! Their arrival has been evident in our supermarkets and on the main streets of our towns and cities for some time now. It s
Jacob Fruitfield - Cool, Clean, and Local Hero By Gerard Tannam
Size matters. Or, at least, that is what the big players like to think. Here in Ireland, we have been more aware than most that size is relative.
Golden Tip for a Successful Corporate Logo By Craig Dawber
A corporate or company logo plays an important role in projecting its image to the people. As a result, it is very important to evaluate whether
Search for the most Happening Product in Demand By Craig Dawber
Companies have learnt that they must try to sell those products, which people really want else they could suffer losses. As a result, many compan
