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| Why use Advertising Database before other prospecting resources?
At once granular and comprehensive. Search AdData for brands, companies, LNA categories, agencies, addresses, day-to-day decision-maker names, titles, direct dials, faxes, emails, plan timing, and many other criteria � by one, some, or all. AdData has 27,000+ individual brand and 13,000+ individual agency personnel names. You�ll find a concentration of national brands spending $1MM+ annually, and thousands containing targets and other media planning parameters. The primary agency listed for a brand is its main media planning / buying agency, which allows salespeople to proactively prospect before the buying process begins. Objective. AdData is contractually associated with TNS/MI, the media spending gurus, and new records are entered into the Database when brands meet AdData�s criteria of national advertising and media spending of $1MM+. Exceptions are brands that spend less than $1MM but are tracking to do so; brands on hiatus that have spent heavily recently; high-profile brands, like champagnes; and brands that spend very heavily regionally, such as banks and retail chains. This objectivity in qualification enables users to search with more confidence and assurance of finding needed data. News-oriented. High profile brand and agency-related news is added daily to records from our brand and agency interviews, plus from brand and agency websites, press releases, our subscribers, and other industry sources. This makes for one-stop shopping, with recent news entered into the brand records containing key contacts and planning criteria. � Flexible and portable. AdData can be accessed on the web, downloaded as software from the web, and/or copied from our PC/Mac CDs onto desktops in 1-2 minutes. Staff can access AdData from home, the office, or the road, so wherever they are, the full power of AdData is with them. � Exportable. Virtually all field data exports into Excel, ACT!, Outlook, etc., broadcast faxes, mail merges, labels, and list development. In most cases, it can go from AdData to Excel quickly as a shared editable email attachment for your staff. � Accountable. All information is gathered by a NYC-based team of dedicated brand interviewers, qualified professionals with experience in marketing, advertising, media sales, and/or public relations and event planning. They make thousands of phone calls monthly to assemble the most accurate database possible, so you can bypass gatekeepers and voice-mails. Your staff will thank you, and will sell more. AdData�s very high percentage of renewing clients attests to it! |