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Alterna line of CAVIAR superior quality products.
Matrix line of BIOLAGE
CAVIAR
Advanced Anti-Aging Technology for Hair
Caviar Anti-Aging is a comprehensive line of products that addresses hair and
skin that has been damaged by life's daily stresses, environmental factors,
chemical services and premature aging. By targeting the aging process at
the cellular level and by infusing hair with Caviar Extract and the latest
technologies, this line of products helps minimize the visible signs of aging
and improves the overall appearance of hair.
Our Age-Control Complex TM. included in each Caviar formulation,
incorporates three key ingredients - Caviar Extract, a rich source of Omega-3
fatty acids; Vitamin C, a proven anti-oxidant; and Cytokines to encourage
microcirculation. The result is truly revitalized and youthful looking
hair...immediately, and for years to come.
Anti-Aging Technology for Hair
Enzymetherapy – The Science of Skincare for Hair™
Alterna’s unique haircare formulations not only improve the look and feel of
your hair, but result in superior keratin production necessary for stronger,
healthier growing hair.
We go one step further to help restore and improve the condition of your hair.
Alterna's Enzymetherapy - The Science of Skincare for Hair™ contains components
that are essential for promoting healthy hair growth along with providing
protection against color fade and the daily stresses responsible for hair
damage. The result is truly revitalized and healthy hair… immediately and for
years to come.
Cleansing
Alterna shampoos improve the way your hair performs. Stress from the
environment, the sun, aging, chemical treatments and everyday styling damages
hair and leaves it brittle, dull and lifeless. Alterna’s acclaimed sulfate-free
Caviar formulas are infused with Seasilk®, Age-Control Complex™ and Photozyme
Complex™ with Color Hold™ to gently cleanse, protect color and improve the
overall performance of your hair.
Caviar Anti-Aging Seasilk® Moisture Shampoo
•Satisfies your hair with the feeling of endless hydration.
•Goes beyond simple moisture by helping your hair attract, retain and rebalance
the hydration it needs.
•Revitalizes your hair to bring back silky radiance.
Caviar Anti-Aging Seasilk® Volume Shampoo
•Helps return brittle, lifeless hair back to its fullness and youthful radiance.
•Provides essential amino acids to help rebuild and thicken hair structure.
•Infuses life into tired hair with super energized nutrients.
Moisturizing
Alterna conditioners seal in essential ingredients and reinforce their results.
Our technologically advanced Caviar conditioners formulated with Seasilk®,
Age-Control Complex™ and Photozyme Complex™ with Color Hold™ not only help
maintain moisture, but also protect from color fade, daily stresses and future
damage. Exclusive liposomes filled with highly effective nutrients deliver what
your hair needs to remain strong, healthy and younger looking.
Caviar Anti-Aging Moisture Conditioner with Seasilk®
•Reduces the look of dull, brittle hair and restores long-lasting youthful
radiance.
•Re-ignites hair’s ability to fight signs of aging.
•Retains moisture with a rich blend of lipids that continuously hydrate.
Caviar Anti-Aging Seasilk® Volume Conditioner
•More Lift: Amplifies your hair’s ability to achieve lasting lift.
•More Moisture: Adds weightless, long-lasting moisture.
•More Life: Brings brittle, fine hair back to life.
Alterna’s Caviar Anti-Aging Seasilk® will result in truly revitalized, radiant,
youthful-looking hair.
•Improve overall appearance by 80%
•Improve detangling by 70%
•Increase follicle hydration by 20%.
•Increase shine by 50%
•Reduce environmental and chemical damage by 42%
•Refine texture by 90%
Why are Caviar Anti-Aging Seasilk® products right for me?
It’s simple. Sun, pollution, environmental and chemical aggressors can cause
brittle, lackluster hair resulting in hair that is coarse and difficult to
manage or style. Alterna’s targeted system of nutrients and enzymes provides
elasticity and balances moisture levels so vibrant hair can surface. Over time,
your hair won’t just look more youthful, it will become healthier.
Caviar Anti-Aging Seasilk® Key Ingredients
Enzymetherapy™-The Science of Skincare for Hair™
A targeted system of enzymes, that assists in the delivery effectiveness of
essential ingredients. Provides the enzymes required to help transform
ingredients into a structure that the hair and follicle can absorb easily so
thicker, stronger hair can surface.
Seasilk®
A unique combination of marine botanicals, that is essential for providing
intensive moisture and nourishment. Helps increase follicle hydration and aids
in retaining moisture. Seasilk® unique benefits will energize the hair and help
reduce the degree of damage from chemical services, environmental stresses and
styling practices.
Caviar Age-Control Complex™
An advanced blend of superior age-defying elements that work on three different
levels to help minimize the visible signs of aging and improve the overall
appearance of your hair. Incorporating three key ingredients – Caviar Extract, a
rich source of Omega-3 fatty acids; Vitamin C, a proven anti-oxidant and
Cytokines to encourage microcirculation – this proprietary complex improves
vibrancy and elasticity.
Photozyme Complex™ with Color Hold™
A proprietary complex that provides the highest level of color protection from
color fade caused by UVA, UVB and visible light rays including artificial light
sources, as well as protects from color wash out.
Nutrients:
A potent blend of caviar extract, marine actives and anti-oxidants that aid in
vitamin metabolism, protein synthesis and oxygen transport. Rich in amino acids,
proteins, lipids, vitamins, important trace elements and an excellent source of
minerals including copper, calcium, magnesium, phosphorus, iron, zinc and
manganese so hair is truly healthy, not just visibly improved.
name.
Key Benefits
- Extend the life and beauty of your hair system
- Rejuvenate your hair
- Highest quality products on the market
Biolage Product Guide
Biolage hydrathérapie enriches dry hair with essential moisture, manageability
and softness.
With Aloe Vera, Wheat Germ and Algae
• Replenish dry, stressed hair with a dose
of intense moisture.
• Infused with a complex of algae and aloe vera to help restore hair's moisture
balance.
• Hydrating Shampoo, Conditioning Balm and Cera-Repair® treatment
nourish hair for superior softness, shine and manageability.
 Professional
Stylist Tip
Your hair needs Biolage Hydrating Shampoo if your hair is:
• Fine to normal in thickness
• Dry in the ends or all over
• Sometimes hard to manage
• Frizzy or flyaways at times
Biolage Product Guide Heal dry hair with ultimate moisture
• Formulated for very dry, coarse hair
• Helps smooth & control unwanted volume
• Infused with nurturing silk amino acids, algae and wheat germ to help
soften, smooth and control.
• Ultra-Hydrating Shampoo, Balm and Cera-Repair® treatment replenish
hair’s softness and elasticity.
Professional
Stylist Tip
Your hair needs Biolage Ultra-Hydrating Shampoo if your hair is:
• Very thick or course with unwanted volume
• Rough or dry to the touch
• Thirsty for moisture to make it manageable
• Dull looking and needing lots of shine
Biolage Product Guide • Replenish dry, stressed hair with a dose of intense moisture.
• Infused with a complex of algae and aloe vera to help restore hair's moisture
balance.
• Hydrating Shampoo, Conditioning Balm and Cera-Repair® treatment nourish hair
for superior softness, shine and manageability.
Professional
Stylist Tip
Before you go into the pool or sun, wet your hair and work in some
Biolage Conditioning Balm. Then slick hair back into a tight braid if it's long
enough. The conditioner will help to keep the chemicals from absorbing into your
hair.
If you can, rinse your hair in plain water after getting out of the pool, so the
pool water doesn't dry into your hair.
 What
Celebrities are Saying
"I have been using the Biolage Conditioning Balm for years! I just love
your products!" - Debra Messing
Biolage Product Guide • Intensely conditions very dry, coarse hair
• Locks out humidity, frizz & unwanted volume
• Ultra-Hydrating Shampoo, Balm and Cera-Repair® treatment replenish hair’s
softness and elasticity.
Professional
Stylist Tip
Your hair needs Biolage Ultra-Hydrating Balm if your hair is:
• Very thick or course with unwanted volume
• Rough or dry to the touch
• Thirsty for moisture to make it manageable
• Dull looking and needing lots of shine
What
Celebrities are Saying
Fergie from the Black-eyed Peas said she "has dry hair and loves Biolage
Conditioning Balm;" in fact, she said she "had one in her bag at
Zootopia."
Biolage Product Guide • Replenish hair with moisture
• Renew shine & improve manageability
Professional
Stylist Tip
Biolage Daily Leave-In Tonic is great at eliminating flyaways! Biolage
Daily Leave In Tonic is named among Town & Country magazine 's 150 Best
Beauty Products in the May 2004 issue. For the first time in nearly
eight years, the magazine gathered a panel of well-known makeup artists
and hair stylists to compile this comprehensive 'best of' list. The
product is credited for it's ability to eliminate fly-aways with it's
lightweight conditioning attributes.
Biolage Product Guide • Luxurious styling creme that instantly
moisturizes and seals split ends
• Softens, adds shine and controls frizz
• Shaping Polymers make dry hair easy to style
• Provides heat protection while styling
• Soft-to-medium hold
Biolage Product Guide • Cera-Repair Pro4™, in-salon treatments, use patented ceramide to
dramatically repair and reinforce hair’s natural protective layer.
• A unique fusion of Matrix science and customized formulas enriched with
hibiscus, algae or ginseng, tailored to treat hair-type specific needs.
Click Here to
see Cera-repair on Style.com.
Professional
Stylist Tip
Applied in-salon after shampooing, Cera-Repair Pro4™ needs just 5-10
minutes to vastly improve hair's condition, making it easier than ever
for busy women to revitalize their locks without adding extra time to
salon visits. .
Matrix Expert Tip
“With the array of styling and service options available today, many women are
overworking their hair. Roughly 77% of women receive chemical services and the
vast majority regularly heat style, so the numbers point to the need for this
service,” said Paul Smith, Matrix Vice President of Education. “New BIOLAGE Cera-Repair
Pro4™ and Cera-Repair® are revolutionary options to effectively repair and
dramatically revitalize hair in both a cost-effective and time-efficient
manner.”
Biolage Product Guide • Cera-Repair™, home maintenance
treatments, prolong hair’s salon-renewed health and manageability.
• Maintains moisture & softness
• Repairs & strengthens
Click Here to
see Cera-repair on Style.com.
Professional
Stylist Tip
With a less intensive concentration of the Ceramides found in the Pro4
treatment, this crème-gel can be used once a week for five weeks, providing the
ticket to red carpet-worthy tresses. Simply replace regular conditioner with one
tube of Cera-Repair® for hair that looks amazingly healthy, shiny and
revitalized from one salon visit to the next.
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