Evaluating the Quality of Internet Information Sources:

Consolidated Listing of
Evaluation Criteria and Quality Indicators

By Professors: Gene Wilkinson, Lisa Bennett, and Kevin Oliver



NOTE: I received author permission to repost their excellent document on evaluating websites; to date, I still consider it to be the most comprehensive out there. Professor Oliver pointed out an article they also did on this topic:
Wilkinson, G.L., Bennett, L., & Oliver, K. (1997). Evaluation criteria and indicators of quality for internet resources. Educational Technology, 37(3), 52-59.

Lastly, please scroll to the end of this document for a few other criteria I've written.

Criterion 1: Site Access and Usability

Before the quality of a resource can be judged, it is necessary to locate and gain access to the server that houses the documents(s). Site Access and Usability deals with the first impression the Web site makes on users and such issues as ease of connection and downloading, identification of the site, access restrictions, and other questions that must be dealt with before the information contained within the site can be used.

1.1What is the name of the site?
1.2What individual, group, or organization sponsors and/or maintains the site?
1.3What is the URL of the site?
1.4Is the site stable, or has the URL changed?
1.5Which formats does the site support (VRML, Netscape 2.0, Gopher, etc.)?
1.6Have different versions been produced to support a variety of browsers?
1.7Is the document source code free of bugs and breaks?
1.8Does the page take a long time to download?
1.9Are graphics shown in in-line form for quicker downloading?
1.10Is it usually possible to reach the site, or is it frequently overloaded or shut down?
1.11Are any rules for use of the site or resources within the site stated up front?
1.12Is it a commercial site that requires payment for full access?
1.13If commercial, is the price specified up-front?
1.14Is the user informed when the host site is collecting usage data?
1.15Does the site require a log-on?
1.16If required, is the use that will be made of log-on information described?
1.17If involving confidential information, are interactions secured?
1.18Is there a description of the traffic levels at the site?



Criterion 2: Resource Identification and Documentation

In order to begin the process of forming judgments about the quality of the information contained within a resource it is necessary to locate the document within the site and to gather descriptive information about the document. Resource Identification and Documentation deals with such information as the title and URL address of the document as well as descriptions of its content, its purpose, and its intended audiences.

2.1What is the title of the document?
2.2Within what major fields, disciplines, or topics does the document fall?
2.3For what audience was the document designed?
2.4What is the mission, purpose, or scope of the document?
2.5Is there a description of the document's content?
2.6Is the user informed of improper or controversial materials (e.g., adult language, sexually explicit material, gratuitous violence, etc.) within the document?
2.7When was the document created?
2.8When was the document placed on the Internet?
2.9Is there a description of the pattern for updates (e.g., weekly, annually, etc.)?
2.10When was the document last revised?
2.11Is the document stable, or likely to be replaced or removed from the site at any time?
2.12If the resource is to be removed, does the site state where it will be available?
2.13What is the URL of the document?



Criterion 3: Author Identification

Information about the author's qualifications is critical to the formation of judgments about the quality of information contained in Internet resources. Author Identification deals with descriptive information about the author(s) such as name, position, and training, as well as contact information. Other individuals or organizations who sponsor or are in other ways involved in the production of the document should also be identified.

3.1What is the author's name?
3.2What is the author's professional or institutional affiliation?
3.3What is the author's position title or academic rank?
3.4What is the author's training or experience with the topic?
3.5What is the author's e-mail address?
3.6What is the author's phone number?
3.7What is the author's mailing address?
3.8Did other individuals, groups, or organizations provide assistance in the creative process?
3.9Was the development of the document funded or otherwise supported by an individual, group, or organization other than the identified author?



Criterion 4: Authority of Author

Judgments about the quality of information within a document are often related to the qualifications of the authors(s) to present information on or opinions about the topic of the document. Authority of Author deals with such topics as the training, personal experience, institutional or organizational affiliations, or publishing record of the author(s) and how these relate to the substance of the document.

4.1Is the author a recognized authority on the topic of the document?
4.2Has the author published related materials dealing with the topic of the document?
4.3Is the author's training appropriate and related to the topic of the document?
4.4Is the author's experience appropriate and related to the topic of the document?
4.5Is the author affiliated with an educational institution, research laboratory, governmental agency, or other reputable organization related to the topic of the document?



Criterion 5: Information Structure and Design

The usability of information is dependent on how it is organized as well as on its inherent quality. Information Structure and Design deals with how the document is structured and indicates whether the document follows accepted instructional design standards, such as stating its purpose, describing its scope, incorporating interactivity, or providing a variety of formats to meet different learning styles.

5.1Is the scope of the document clearly stated?
5.2Are the limits of the document stated?
5.3Is the title of the document descriptive of its content?
5.4Are headings clear and descriptive or do they use jargon meaningful only to the author?
5.5Does the content fit the stated scope, purpose, and audience?
5.6Does the use of graphics and icons contribute to the clarity and usability of the information?
5.7Is there a text alternative to the images?
5.8Does the site offer a variety of features in addition to delivering content (e.g., provides e-mail links for further information, downloads, ordering, discussion lists)?
5.9Is the document designed to meet individual audience needs (multiple developmental levels)?
5.10Are the visual metaphors employed (icons) appropriate for pre-defined age groups (e.g., icons and visuals for kids, or text links and indexes for adults, etc.)?
5.11Is attention paid to the needs of the disabled (e.g., text versions of sound files for the audio impaired, etc.)?
5.12Are a variety of media employed to support learning modes (e.g., visual, aural, numerical, verbal)?
5.13Is the site English only or can speakers of other languages access the site in their languages?
5.14Can the treatment employed be generalized to an appropriate range of situations (e.g., case based, real-world samples in addition to theoretical conjectures, etc.)?
5.15Has an appropriate treatment been applied (e.g., game, simulation, tutorial, etc.) to meet the objectives?
5.16Is interactivity employed (e.g., can users click or input an answer and receive feedback, have an opportunity to practice what is presented, etc.)?
5.17Is the site designed to support group use or is it more individually based?
5.18Is content structured to be accessible during a single class period (30 or 40 minutes)?
5.19Are use strategies or lesson plans provided to assist teachers in using the document?



Criterion 6: Relevance and Scope of Content

The quality of the information within a document is related to the needs of the user. Relevance and Scope of Content deals with the information in the document and whether it meets the user�s needs in terms of type and depth of the material provided, whether it complements other information available, or leaves gaps, and whether it fits into the broader field of knowledge.

6.1Is the content related to the user's needs?
6.2Is the information sufficiently current to meet the user's needs?
6.3Is the coverage of the topic sufficiently broad to meet the user's needs?
6.4Does the document provide any new information on the topic?
6.5Are there any obvious gaps or omissions in the coverage of the topic?
6.6Is the document integrated within a broader context or field of knowledge?



Criterion 7: Validity of Content

Validity of Content deals with the confidence one can place in the information in a document, such as identification of the methods used in obtaining the information, whether the author(s) cite their original sources for secondary information, whether the document has been peer reviewed, and whether the author(s) offer verifiable statistics to support their claims.

7.1Is the methodology used to develop the resource described and appropriate to the content?
7.2Has the document been linked to or referenced by a recognized authority?
7.3Has the document been subjected to a peer review process?
7.4Is the document a primary (original, unfiltered material) or secondary (modified, selected, or rearranged information about primary materials) source?
7.5Does the information provided contradict or confirm the information from other sources?
7.6Does the author provide a bibliography or cite references to confirm the accuracy of the information?
7.7Does the author provide verifiable statistics to support conclusions?
7.8Does the author follow a recognized style manual to cite references and quoted materials?
7.9Is the site maintained by a university, governmental agency, or other reputable organization?



Criterion 8: Accuracy and Balance of Content

Accuracy and Balance of Content deals with the evidence of bias or inaccuracy in a document. Evidence of bias includes such things as obviously misleading statements or outrageous, unsupported claims made by the author(s), sponsorship by individuals or groups with vested interest in the topic, or one-sided arguments about controversial issues. Evidence of inaccuracy includes obvious hasty preparation and inconsistent quality.

8.1Are there any obvious errors or misleading omissions in the document?
8.2Are all sides of controversial issues presented, or is it necessary to seek alternative views?
8.3If the document deals with controversial issues, is the bias of the author clearly identified?
8.4Is the site sponsored or cosponsored by an individual or group that has an established position regarding the issues discussed in the document?
8.5Does the author or the sponsor of the site have a vested or commercial interest in the topic?
8.6Are there indications of careless or hasty preparation, such as spelling or grammatical errors?
8.7Is the information presented in the document of a consistent quality?
8.8Are there indications of gender or racial biases and stereotyping in text or graphics?



Criterion 9: Navigation Within the Document

Judgments about the quality of Internet resources are based on the usability and interactivity of the documents as well as on the quality of the information within the documents. Navigation Within the Document deals with how easily documents are explored and is concerned with organizational structures, menu design, indexes, tables of content, search functions, and online "help."

9.1Is there a good organizational scheme (e.g., by subject, format, audience, chronology, geography, authors, etc.)?
9.2Is there provision for topic narrowing via conventions such as menus that follow the organizational scheme?
9.3Is there an image map that can be used to navigate within the document?
9.4Is there an index that can be used to navigate within the document?
9.5Is there a table of contents that can be used to navigate within the document?
9.6Is there a built-in search function within the document?
9.7Is there a consistent sense of context or understanding of position within the document at any given time?
9.8If linking to another page, is there a way to get back to the home page?
9.9Is it easy to locate a particular page from any other page?
9.10Is the information on individual pages concise, or is lengthy scrolling required?
9.11Is there a system of "help" for those requiring it?
9.12How helpful is the "help" system?



Criterion 10: Quality of the Links

One of the distinguishing aspects of hypertext-based Internet resources is the ability to link a document with related materials or resources. This aspect is sufficiently important to be evaluated separately from other organizational characteristics. Quality of the Links deals with how useful links are (are they just lists of lists or are they pointers to more substantive information?) and how clearly they are marked or annotated.

10.1Are the links clearly visible and understandable?
10.2Do essential instructions appear before links and other interactive portions?
10.3Are users informed when they are about to link off the site containing the document?
10.4Are links annotated?
10.5Are users informed of the type of file they are linking to (e.g., video, sound, text, etc.)?
10.6Are users informed of the type of information they are linking to (e.g., definitions, elaboration, example, etc.)?
10.7Are links provided primarily to resources rather than just lists of resources?
10.8Are the links evaluated in any way prior to inclusion?
10.9What are the link selection criteria, if any?
10.10Are the links relevant and appropriate to the document?
10.11What do the links offer that is not easily available in other resources?
10.12Are there links to an appropriate range of Internet resources (e.g., links to gophers)?
10.13How reliable are the links (are there inactive links or references to sites that have moved)?



Criterion 11: Aesthetic and Affective Aspects

A medium that is capable of presenting information in a variety of formats creates the necessity of making quality judgments that go beyond the limits of text. Aesthetic and Affective Aspects deal with how well the document is designed in terms of graphics, readability, and the use of creative elements. This category specifically deals with the "feel" of the document, such as how much "fun" it is, how "pretty" it is, and other aesthetic and affective dimensions.

11.1Does the document follow accepted graphic design principles (e.g., balance, unity, proportion, simplicity, etc.)?
11.2Does the document follow accepted text design principles (e.g., appropriate use of headers, limited mix of type styles and sizes, etc.)?
11.3Are readability and legibility guidelines followed (e.g., sufficient color and tone contrast between text and background, font size, doesn't use all caps, etc.)?
11.4Does the document show evidence of originality and creativity in the visual design and layout?
11.5Do the creative elements enhance the usability and appeal of the document?
11.6Does the use of color add to the visual appeal of the document?
11.7Does the use of pictures or graphics add to the visual appeal of the page?
11.8Does the interface make use of consistent menu conventions from screen to screen (e.g., terminology, icons, positioning on page, etc.)?
11.9Is the design so complex that it detracts from the content?
11.10If information is arranged in columns, does the page exceed a single screen?
11.11Does the use of time dependent media (e.g., animation, sound, video. etc.) contribute to the affective appeal of the document?
11.12Does the document stimulate the user's creativity or thinking?
11.13Does the resource attract and maintain the user's attention (e.g., use of humor, active responding, feedback, etc.)?


In addition, these are my [Tanya Feddern's] suggested additions to webpage evaluation criteria--some of these are my personal desired wants and doesn't necessarily mean that a website is bad if it lacks these items. Also, please note that any inaccuracies in this is mine alone and not those of the authors of the document above.