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| MARVIN E. FRANKL |
| The advertising industry is one of our most basic forms of communication and, allegedly, of information. Yet, obviously, much of this ostensible information is not purveyed to inform but to manipulate and to achieve a result--to make somebody think he needs something that very possible he doesn't need, or to make him think one version of something is better than another version when the grounds for such a belief really don't exist. |
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