North24th | News 1002


THE BLUES MECHANICS HELP NORTH OMAHA'S ECONOMY

Band leader Leonard formed the Bluse Mechanics on a Saturday night at the 357 Club at 24Th and Ames in November of 1992 starting an economic engine that is still running today. As the crowd grew from a few dancers to the full capacity of the hall in a matter of months, barbers, beauticians, babysitters, clothing stores, and car washes increased their weekend sales as people prepared early in the week to be at the 357 on Saturday nights. The music the band played appealed to the over 35 females in the community providing strong word of mouth and minimal advertising expense. When singer Charles (The Iceman) Ice did "If You're Gonna Walk On My Love The Least You Can Do Is Take Off Your Shoes", women in the audience would take off their shoes and laugh as they put them in front of the bandstand---and there were a lot of shoes there at every gig. Money circulated to the 357 and the performers as well. For every drink or paid admission sold, the customer spent many times that much in preparation for the evening's performance.

Mr. Williams borrowed no money to start the band so they made a profit from the first night. Their product was music and he succeeded because of quality control. The band met for breakfast after gigs and he dispensed feedback and guidance not unlike the restaurant scene in "What's Love Got to Do with It?" where Ike introduces himself to Tina. He had goals for the band and let them know how close they were to achieving them. Guitarist Richard Johnson a charter member, stayed with the band for years and singer Johnnie Ray, from Memphis Tenn. made serious contributions to the band under William's leadership Leonard's salesmanship got them work in The Stage II, 2ND Time Around, The Bali Hi and other North Omaha venues. The band delivered good shows each time and eventually wound up working in West Omaha and Midtown venues. Their positioning in the Blues community got them work in festivals on the bill with Indigenous, and The Allman Brothers Band.

By building on what he started on 24Th Street, and keeping the drama to a minimum Leonard Williams, though no longer performing because of health concerns can be assured that band he started will provide work for Omaha Musicians far into the future.

2007-10-05 Fri 18:10:25 cdt

North24th
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