| EDUCATION: | Bachelor of Arts Options,
May 2003 Acadia University, Wolfville NS Major: Canadian Studies Minor: Recreation |
Sport Event Congress, Ottawa ON Canadian Sport Tourism Alliance, May 2004 |
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Aboriginal Awareness Certificate, February 2003 Aboriginal Awareness Workshop, Lennox Island PEI |
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Special Event Coordinator Certification, February 2001 Hospitality Newfoundland and Labrador |
PROFESSIONAL SKILLS:
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| Employment: | Marketing/Sponsorship/Communications Coordinator 2004 World Broomball Championships............................................Jan. 2004 – Dec. 2004 Responsible for the evaluation, preparation, development and implementation of the marketing strategy, sponsorship program, and public relations/communications plan. For the sponsorship program, I evaluated and reviewed other sponsorship programs, followed by evaluating its purpose and goal for this event in conjunction with other stakeholders. Afterwards, prepared and developed a sponsorship program specifically for this event in an effort to attain its goal of raising $100,000+. Once developed, it was evaluated and the program was designed, so that the program, through its package, would raise financial and in-kind contributions through corporate sponsorships, which requires networking with various stakeholders, including those in the public and private sectors. Responsible for the marketing of the Championships – preparing, evaluating, developing, implementing and managing the marketing plan/strategy, by utilizing sponsors, media, and other stakeholders in an effort to market to each identified target market. Developed a two-fold marketing process. Firstly, marketing the event and region to national and international teams, and national organizations, in an effort to attract teams to the event. Secondly, marketing the event itself to local, provincial, and regional audiences using various marketing tools. Responsible for the public and media relations of the Championships - preparing, evaluating, developing, implementing and managing the daily press/media releases, public relations and community awareness plan and overseeing the day-to-day activities. Utilizing local, provincial and national contacts to maintain a consistent and reliable flow of communication and information about the event. Handle and advised all incoming enquiries, as well as setting up interviews, photo ops, and handling all incoming and outgoing Championships’ issues other related activities. Responsible for the preparation, design, development, and management of the web site, and the web site’s graphic work. Assisted with the management and logistics of the event and coordination of the various host-organizing committees. Responsible for the event’s language services - from recruiting translators and interpreters, to managing and implementing the language services division. Overseeing the translation of documents, and matching interpreters with teams and officials before and during the event. |
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Marketing/Event Coordinator Commonwealth 2000 Judo Championships......................................Jan. 2000 - Aug. 2000 Evaluated, prepared, developed and then outlined the marketing strategy, public relations/communications plan, sponsorship program, merchandising plan, and box office, to the volunteer Marketing Committee. Once approved, managed and implemented the marketing strategy that consisted of identifying each target market and formulating a message for each one. Each market was evaluated and an action plan was developed, evaluated, and implemented with tasks and timelines for each of the markets. In conjunction with each of the action plans, a public relations/communications plan was developed and implemented. Managed the logistic of the public relations/communications plan. This included information/public relations’ advice, press releases, press conferences, advertising ideas, design and layout, media contacts, community awareness and partnering with sponsors, and other marketing and communications tasks and activities. In additional, the sponsorship program was evaluated and developed, and a sponsorship package was designed and forwarded to potential local, provincial and nation sponsors, as well as local, provincial, federal governments and government agencies, including ACOA, HRDC, and others. Followed up with contact in an effort to show the value of partnering with the Championships and other potential sponsors. Assisted in the volunteer plan and program, including with recruitment and training of volunteers. Developed and designed an orientation package for volunteers. Evaluated the event plan and the logistics of the entire event, in conjunction with event stakeholders. Presided over weekly meetings with each committee chair or a committee member to ensure the flow of the event was going smoothly as possible. Understood and was aware of the budget and its income and expenditures, and its impact on the entire event, as well as the marketing plan. After the event, wrote a detailed evaluation and recommendation report for stakeholders. |
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Reporter The Western Star newspaper......................................................June 1999 - Jan. 2000 A contract position where sports, city and regional events, were assigned and written; also, reported and wrote on the subjects of human interest, Information Technology, and Politics. Photojournalist |
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| Box Office Project Assistant 1999 Canada Winter Games Host Society........................................May 1998 – Apr. 1999 Prepared, evaluated and supervised various aspects of the development and implementation of the Box Office. From the design of the tickets, and the ticket booklet to training and supervising box office supervisors, staff and volunteers. Maintained a detailed budget and record of sales and inventory, of all tickets and passes. Monitored tasks and time lines as they relate to the Box Office Program as well, became familiar with and monitor budget expenditures. Analyzed all sales reports and presented summaries to the Marketing Manager, General Manager and F.O.G./Marketing Vice-President. Wrote evaluation report. |
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SKILLS:
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ACTIVITIES:
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REFERENCES: Given upon request
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