Website Manager,

Aiden Yeh, 2003

 

      NKFUST03

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4th Year Advanced Listening/Speaking Course
 
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 PART 2

October 07, 2003

PROJECT: NEW PRODUCT DESIGN AND MARKETING

Type of Presentation: Group Oral Presentation

Task (please see Unit 2 A Wine That's Raised Some Stink, p. 19, Consider the Issues, 1995, Carol Numrich):

Think of an idea for an unusual product that would be fun to create. prepare the design and marketing strategy for your product. In preparing your product, consider the following:

  • A description of your product (color, taste, etc.)

  • Research and development

  • The Packaging

  • The label

  • Marketing niche

  • advertising strategy

  • pricing

Write a jingle or short advertisement for your product. Present your design, marketing plan, and jingle or short advertisement to the rest of class.

Assessment: Completion and Oral Presentation for Invention Rubric

Groupings

Group 1                             Group 3

Group 2                             Group 4

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