The following are examples of the strategies many colleges and universities are implementing that can have a positive influence on the campus culture regarding alcohol and other drug use:
Working with local communities to ensure that alcohol is not served to minors or to intoxicated students;
Strengthening academic requirements;
Scheduling classes on Fridays (this strategy emphasizes the importance of academics and discourages the alcohol-fueled partying that may occur on Thursday nights if students do not need to attend classes on Fridays);
Keeping the library and recreational facilities open longer hours;
Eliminating alcohol-industry support for athletic programs (accepting such funding can be seen as sending a mixed message to students);
Restricting alcohol promotions and advertising on campus and in campus publications, especially promotions or ads that feature low-cost drinks;
Monitoring fraternities to ensure compliance with alcohol policies and laws;
Providing a wide range of alcohol-free social and recreational activities;
Disciplining repeat offenders and those who engage in unacceptable behavior associated with substance use;
Notifying parents when students engage in serious or repeated violations of alcohol or other drug policies or laws; and
Launching a media campaign to inform students about the actual amount of drinking that occurs on campus, since most students overestimate the number of their classmates who drink and the amount that they drink.