The Evolution of the adidas Logo
The "Trefoil" was
adopted as the corporate logo in 1972. It represents the heritage and history of
the brand. In 1996, it was decided that the Trefoil would only be used on
heritage products. Examples of products featuring the Trefoil logo include the
Stan Smith, Rod Laver, A-15 Warm-Up, and Classic T-Shirt.
The adidas Equipment line was launched in 1991. This line of footwear and apparel represents the most unique and functional of adidas products. Equipment is the ultimate expression of what is uniquely possible by design when form follows function.
In January 1996, the Three-Stripes brandmark became the worldwide adidas corporate logo. This logo represents performance and the future of the adidas brand. This logo is used in all advertising, printed collateral and corporate signage.
Since 1949, the Three-Stripes have been an integral part of our brand and product designs. This trademark has become synonymous with adidas and its dedication to producing high-quality athletic products to help athletes perform better.
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