Why should you become a Sponsor?
Do you want to be part of the world�s most popular spectator sport and the oldest form of sports marketing?
As owner and driver of Nielsen Racing Enterprises (#51 Pro Stock Team) I can offer you this opportunity of having your company / business be an advertising sponsor for the 2007 Race Season. Auto racing delivers sales messages with maximum impact.
Race cars offer a highly visible, exciting and memorable advertising medium and will compliment your company image, which your customers see as being competitive, innovative, and emulates that winning attitude.
Advertising your company name on our racecar, will give you an invaluable return on your investment.
We have acquired a Maritime Pro Stock Car. Our upcoming year includes weekly racing in the Carquest Pro Stock Tour throughout the Maritimes.
This is the highest class of racing available. Racetracks are located in Halifax and Antigonish, NS. Shediac and Fredricton, NB. and Raceway Park here on PEI.
This weekly circuit both locally and regional will give your company advertising exposure to approximately 5,000 to 7,500 fans on a repeat basis.
This number increases when you add the exposure to and from the track.
We will also compete in two to three American and Canadian Pro All-Stars Series (PASS) races such as the Atlantic Cat 250 (which we participated in the past two years with great success) and the Forbes 200 both held in Halifax, NS.
Auto racing attracts fans from all ages but in particular young, well-educated men and women, with disposable income, which matches your market. As well, these race fans are loyal and support sponsors products and/or services that advertise on racecars.
With your sponsorship the car will be available to your company for any special events you may be planning. Just let us know in plenty of time and we will work out the scheduling and details with you.
We will also be attending community events, festivals and car shows here and out of province. These include the Annual Show and Shine held in Brudenell, PEI (Street Rod Association) and tentatively the Moncton, NB. Car Show.
We will be participating in the maritime Carquest Pro Stock Tour special events and displays. All of these events attract thousands and thousands of people.
This is an excellent time to promote your product or services by display, brochures or
other simple freebees that you feel can promote your business further. We will be happy to co-ordinate this activity with you and assist where possible. We have some great ideas, which we can share with you. Your advertising dollar can be s t r e t c h e d further with our race team.
Your sponsorship benefits don�t end here! Your company�s name will be announced repeatedly during warm ups, before each race, also during cautions and top three finishes.
As well, drivers are interviewed and appear on ATV from time to time and this exposure ensures Your Company will receive added exposure via myself. Your business
will also be listed in the weekly Carquest program under my racing photo profile.
A Maritime Racing Magazine also has many features and photos of Pro Stock Drivers and their racecars. Daily newspapers throughout the Maritimes cover each race event.
We are every proud of our past successes. The #51 Nielsen Racing Team (formally #29 and #09) was the top finishing Ford in 1997, 2004 and 2005 at Raceway Park.
Our team has also won the HIGHEST POINTS average, HIGH DOLLAR ROLLER, MOST WINS and BEST APPEARING CAR (which we know would be very important to you and reinstates our emphasis on presenting a professional image).
The #51 Race Team has also placed first in the MECHANICS RACE and PIT CREW COMPETITION out of ALL of the classes.
In 2005 we competed in a limited number of races with our new prostock 2003 Monte Carlo and we finished all the races in the top fifteen. A very respectful result.
In 2004 we raced our way into the Atlantic Cat 250 Pro All Star Series race which included the very best of competition from Eastern U.S. and Eastern Canada. We qualified in the 23rd position out of 30 cars, 29 of which were 2 divisions above ours.
This has never been done before and was considered quite remarkable among the other competitors and fans.
In 2005 the Nielsen Racing Team proudly displayed the STARS FOR LIFE logo on the racecar to help bring awareness of Autism here on PEI. We also supported this newly formed foundation by selling tickets on a new muscle car and will continue to do so this year. We sincerely believe in the work this volunteer Autistic Foundation provides.
We also believe in helping our youth. In the past two seasons we have offered students enrolled in the Automotive Technician course at Holland College to be a special part of our racing team.
Last year we had three students who were very eager to learn, and the experience they obtained helped them to further their education and training at Holland College with a new enthusiasm and desire to succeed.
Our Team�s dedication to you our advertising sponsor is very much a top priority and we look forward to discussing your financial support for the 2007-racing season.
The winning combination consists of the Fans, the Driver, the Car, the Crew and YOU as a sponsor on our team. We are committed to being the very best that we can be.
We appreciate you taking the time / interest to read this proposal and please feel free to contact Patricia Smith to answer any advertising sponsorship or other inquiries you may have.
