TPI
Telefónica Publicidad e Información
TPI is the world's
largest publisher of Spanish directories and
sector leader in the Spanish and Chilean markets.
The mission is providing value-added information services or,
in order words, connect somebody who wants to buy something to somebody
who sells this very same something.
And that's what yellow pages try to do all around the world.
My role here
is to help to identify what each local market wants,
suggesting adaptations in the main 4 P's of Marketing (price,
promotion, place and product) to improve or maintain our sales.
Since 2001 I
have been meting people and making some friends.
The first ones were taken in barbecue organized in Palmira's place (Almoguera).
From lefto to right (around the table):
Newton, Raquel, Marta and her boyfriend, two girls we can't see (Monica and?),
Andres, Enrique, David, Elena, Maria, Quique and Borja.
Nobody knew we had the Charlie's Angels working for us,
but here they are! Compare:
Again:
Below: Carlos
Cano, the Pyrenees trekker and volleyball master.
Oscar, pricing 40 different types of advertisement in 100 different
yellow books for 3 different types of customers,
5 countries and 4 selling channels is not an easy task.
This is Katia from TPI office in São Paulo, Brazil.
Here you can see her with Ademir da Guia, a famous
Brazilian offensive midfielder who was three times
Brazilian champion (1967, 1972 and 1973).
This is Katia again with the "White Pages wall":
This is the front page of one of the first
phone books edited in Madrid (1889) and Barcelona (1924).
Take a look:
That's all, folks!