T.J.
Clark
3923
Central, #1N |
SUMMARY
OF QUALIFICATIONS
Over 7 years’
experience in strategic media planning/execution, all-media contract
negotiations, and print advertising sales
Skilled in
planning, writing and delivering client presentations (PowerPoint Based); Superb
communication skills
Knowledgeable and
experience with all media vehicles - print, broadcast, out-of-home, and
online
Outgoing team
player using all available resources to achieve the best solutions for clients'
business objectives & goals
AGENCY
WORK EXPERIENCE
2001 -
2006
Freelance Media Consultant
Bernstein-Rein
Advertising - Kansas City, MO; Media Supervisor on Net10 ($20MM) & Ruby
Tuesday ($70MM) - core planning in National & Spot TV, local print, local
radio and extensive research on OOH planning.
Saatchi &
Saatchi - Denver, CO; Lead Strategist and Supervisor on Toyota’s $50 MM Chicago
Dealer business - the assignment encompasses over 47 markets in 7 states.
Client side work
– SuperTarget in-store media planning,
2000 -
2001
Media Strategist, Starcom Worldwide, Leo Burnett Subsidiary -
Acted as the
primary liaison to Edmunds.com and managed the account’s day-to-day operations
while assisting and servicing ToysRUs.com and Respond.com; Established exemplary
relationships with clientele
Coordinated and
co-presented, in conjunction with SussiaMiller (L.A.),
Edmunds’ first combined media and creative presentation; deck distributed to
upper management and all financial investors related with
Edmunds.com
1999 -
2000
Senior Media
Planner, DDB
Worldwide -
Developed and
presented national strategic media plans for Playtex Apparel and Van Kampen Mutual Funds; Instrumental in Brookfield Zoo
increasing spending significantly in 2000 vs. previous year
Instrumental in
the increase of Van Kampen’s 2000 consumer test plans
(2 markets) spending by $200K. Test
market success was pivotal to the client rolling out a $20 million national
plan
1998 -
1999
Media Planner, J. Walter Thompson -
Worked as a team
player and contributed to the planning and execution of Princess Cruises; key
planner on Heinz Pet products and Oscar Mayer Foods. Mastered budget/flowchart skills by
overseeing Princess trade and taking sole ownership of Kibbles ‘N Bits, Pounce
Cat Treatments and Oscar Mayer Hot Dog brands
SALES
WORK EXPERIENCE
2006
Account Executive,
The
Responsible for
servicing and developing the Westport district (18th to 45th Streets; State Line
to Holmes); oversaw and managed a $500,000 desk with over 50+ active clients,
averaged 105% of sales quota, and continuously sought new business to increase
revenue. During my tenure, over 15
clients who had not ran with The Star
in over 3 years began print efforts again
Enhanced sales
technique by incorporating integrated marketing solutions in all client
presentations; utilizing both print and online efforts to increase reach for
clientele. Kansas City Free Health
Clinic found great success by using a homepage post-in rollover element to their
print schedule; Established solid
business relationships with the Westport community
1996 -
1998
Account Manager/Presentation Writer-Designer,
Oversaw a $400,000 desk with over 25 established
clients, averaged 108% of sales quota, and brought in an additional $100K in
revenue. Continuously pitched
revenue generating ideas to upper management and successfully sold through
The Chicago Sun-Times Ski Lovers Directory which brought in an additional
$35K
Worked closely with external sales staff by writing
and designing presentations which in turn landed several Tribune exclusive accounts; also
sustained/increased current client spending
EDUCATION
1996
Bachelor of Science in Journalism - Advertising Emphasis,