The
Real Secret of Success in Business
By
Ridgely Goldsborough
As
a businessman, I've founded a number of companies. Some succeeded and some did
not. But after going through the process over the years, I've noticed some
telling tale signs associated with both the successes and failures. The harsh
reality is that it doesn't matter how hard, or even how smart, you work if
you're in the wrong business vehicle.
So, what's the right vehicle - what
is the secret of success in business? To be successful in any business, you
need an edge, a
real competitive advantage. And the biggest competitive advantage is
leverage.
Leverage is a position of advantage that allows you to accomplish your purpose with less effort, greater results-or both. Leverage
is the best way to get a job done. Yet what do most of us do in business lives?
Go to
school. Get a degree. Create a resume and pass it around.
Even professionals-lawyers, doctors
and accountants-interview, get hired and begin the process of exchanging units of time: i.e., hours for units of money
(hourly fees). The problem is, there aren't enough units of time that can be exchanged for
the units of money to create real wealth.
Where's the leverage?
The majority does even worse. You exchange even larger units of time for smaller units of money.
And then you go back and do it again year after year for a five- percent raise
(if you're lucky).
There is
no way to attain wealth by trading time for money.
Why not? No leverage.
Who
has leverage? Business owners.
Why? Business owners have
something that the rest of us don’t have: employees.
Now,
let's suppose you own a business and I work for you. You work eight hours a day
and I work eight hours, too. But you get paid on 16 hours! You take my
productivity as your own income, and give me a salary that's less.
That's leverage.
Therefore, the more employees you
have, the more leverage you have.
True, but there's a problem. No
employee will work as hard as you will for your business.
It's
not their business. They don’t care. Why should they? They're all working for
less than they are worth!
Here's
the truth about leverage: To create true
leverage, you have to create a situation in which everyone has the same amount
of gain - win-win.
More powerful than employer-employee relationship is
the scenario where you hire people and pay them for their performance. This
great idea applies to commission based position.
Produce a result and you get money. No result - no money. This is even better than leverage-right?
Look
at this example.
You are a real estate broker. I came to work for you
as an agent. You only pay me if I sell houses, no matter how hard I work.
You leverage your income off my efforts and it costs
you nothing. And you can hire multiple agents and leverage yourself off all
their efforts as well. Your income is limited only by the number of agents that
you hire and train.
Now, that's great leverage!
You
train me. I work hard. I sell my first house. Excited and proud, I come to your
office to pick up my first check. Because you are the broker, you have already
deducted your 50% of the commission. You congratulate me and give me the other
half.
Over the next couple of years I sell lots of houses.
I learn all your techniques, because it's your job to teach them to me. You
make lots of money from my sales.
But….
One
night, I sit bolt upright in my bed with an amazing realization: HALF.
I know everything you know. I work harder than you
do. In fact, I do all the work, yet every time sell house, you take HALF my
money!
This no longer works for me.
So
what do I do? I go out and get me broker's license. Set up my own shop. Where?
Right where all my clients are - across the street from you!
You lose two ways: you lose your top producer and
you lose a whole bunch of clients that I take with me.
But you do gain one thing: You gain a new number one
competitor, because I know everything you know.
Happens
all the time. You train your competition. After they finish milking every ounce
of knowledge from your brain, they leave and set up shop down the block with
your customers and prospects!
In other words, leverage
can be limited.
But remember, in order to create true leverage, you
have to create a situation in which everyone has the same amount to gain.
What if there was a way that you could help me get into business for myself, so that I could have the same chance foe success that you have, without ever leaving the umbrella of your business?
What if I could go out and get
myself a bunch of other business owners and leverage myself off their time,
just as you did with me, and you get to keep a little piece of the action for
setting me up, just like I get a little for setting all of them up?
You have a huge vested interest in
my success-in all of our success.
You want me to become a business owner just like
you. It looks like this. Now, my success is your success. Every time I make a
sale, you still benefit. If I want to, I can go out and build a business bigger
than yours, with even more business owners. Are you upset? Noooo. You're
smiling all the way to the bank.
Now, I have the same amount to gain as you do. Both
you and I can out and create as many new business owners as we want. It's a
real win-win situation.
This
is true LEVERAGE.
And what business vehicle has such true leverage?
Only one I know of : Network Marketing.
Network Marketing is the only industry on the planet
that provides true leverage to anyone-young or old, rich or poor, regardless of
education, gender, geographic location, professional background, past success
or failure. In Network Marketing, everybody wins. That's why 50,000 people a week are joining the business
in the United States alone. Worldwide sales volume growing at more than 10 %
per year.
This is staggering growth!
A $100 billion global industry!
Impossible to argue with!
In the early '60s, franchising was frowned upon and
almost legislated out of the existence. Now, its and almost a common and
accepted form of business. In the next five years or less, Network Marketing
will come out of age as well. The only question is who's going to benefit from
it?
Can you imagine being the guy or gal who bought the McDonald's franchise for your town 15 years ago? Where would you be today?
As you consider your future, make sure you do your homework before drawing any conclusions. Network Marketing may or may not be for you, but it is absolutely THE way of the future.
Why am I so sure?
Because Network Marketing has the real
secret of business success - true leverage. And you can bank on that.
Pick up your phone, give me
a call and let's meet up.
JK Tan
Tel: 6533-0004
Mobile: 9857-5128
mailto:[email protected]
or homepage : http://www.geocities.com/newaysmarketing