As a surfer moves about your site and views the information you have provided, questions about your policies and products might arise. You will want to make sure that you provide them with an easy way to get in touch with you. Your Contact Information should contain at the very least an email address your surfers might have for you. Additional information such as phone numbers and physical (snail) mail address would also be good to provide. This type of information also helps build a certain level of confidence that you are not trying to hide for any reason, that you instead want to make yourself as accessible as possible to those around you.
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So what might be the next logical step after surfers have visited the webpages that shared information about your organization and website, your products, and your privacy policy? Why, of course it would be the product...
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