By David Firn in London
The acquisition of Aventis CropScience, the number three in agrochemicals,
is a key step in Bayer's ambitious plans to expand its highly-profitable
agrochemical activities. The move will catapult it from number six to the
top of the sector.
The newly-merged unit will have sales of about E6.5bn-E7bn ($5.9bn-$6.4bn),
on a par with Syngenta, the leader, although it is expected to face
disposals to gain regulatory clearance.
Regulators are likely to look closely at the implications of Bayer's
position in insecticides and sugar beet herbicides.
BASF, Bayer's German competitor, has said it would be interested in
acquiring the insecticides.
The acquisition of Aventis CropScience significantly strengthens Bayer's
position in herbicides and plant biotechnology, where it lags its
competitors.
However, analysts said the less-profitable concern would dilute Bayer's 2001
earnings, after goodwill, by 13 per cent, and 7 per cent in 2002.
They were also sceptical of Bayer's projected cost savings, particularly as
its German rival BASF has failed to deliver the expected synergies from its
recent acquisition of Cyanamid.
The increase in debt to pay for the deal will leave Bayer with little
possibility to invest in its embattled pharmaceuticals unit.
The division is facing the prospect of negative growth for the next three
years after fatal side effects forced the withdrawal of its most important
new drug, Lipobay. Nevertheless the acquisition is a triumph for Bayer,
which is resisting shareholder pressure to break up its conglomerate
structure.
It has been thwarted several times in its attempts to build up both sides of
its life science business through acquisitions.
It was outbid for DuPont Pharma, which was sold to BMS for $7.8bn in June,
and Cyanamid, the agrochemicals unit of American Home Products that was
bought by BASF for $3.8bn last year.
Aventis CropScience has a broad and balanced portfolio, making it able to
ride-out regional volatility, as well as a strong pipeline of promising
products. However, sales have been falling since it was created in the 1999
merger of Rhone-Poulenc of France and Hoechst of Germany.
Aventis also faces problems with Balance, its corn herbicide and the
damaging Starlink affair, where genetically modified corn not licensed for
human use was found in a range of food products. However, Bayer will not
pick up the Starlink liabilities, which will remain with Aventis.
The disposal of the crop science division leaves Aventis free to concentrate
on pharmaceuticals.
Its drugs business has one of the fastest rates of earnings growth in the
sector, boosted by cost savings from the Hoechst-Rhone-Poulenc merger and
increasing margins as it puts more marketing muscle behind leading products.
Aventis also intends to pay down debt from E11.5bn to E5bn.
Schering, which will earn E1.3bn from the disposal of its 24 per cent stake
in the concern, is expected to use the funds to expand its presence in the
US and to acquire products to deepen its drug development pipeline.
The company, best know for the contraceptive pill, is keen to expand its
emerging cancer business.
Analysts say the Bayer-Aventis deal puts a question mark over the long-term
future in agrochemicals of Dow and DuPont, the US chemical companies.
After growing faster than their European competitors in the late 1990s, Dow
and DuPont were hit hard by the downturn in farming in 1999. Dow recently
bulked up its fungicides activities with the $1bn acquisition of Rohm and
Haas.
Both companies are expected to look hard at Monsanto, which has sales of
$5.5bn. Pharmacia, which owns 84 per cent of Monsanto is expected to sell
the stake next year.
The $33bn crop protection market has become increasingly consolidated as
companies struggle to square high R&D costs with pressure on sales.
In the past two years BASF has bought Cyanamid, from AHP while AstraZeneca
of the UK and Novartis of Switzerland combined their agrochemicals
operations to create Syngenta.
With global crop prices at historic lows, land being taken out of use in
Europe and continuing turmoil in Asia and farm incomes are severely
depressed. The agrochemicals market is growing at about 2 per cent. There
has been a sharp drop in the price of herbicides and fungicides, but
insecticides have held up better.
Aventis' exit from agrochemicals leaves only Bayer, which has one of the
most profitable operations in the sector, committed to the life science
model - the theory that there are synergies between human healthcare and
crop protection. Most companies have concluded that harsh conditions in
farming mean unaccepted dilution of their pharmaceutical growth.
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