St. Louis Mega rap star Nelly is making his debut�.in fashion. The St. Louis native Nelly has launched his clothing line VOKAL with business partner and cousin Yomi Martin President/ CEO. Martin who founded the company in April of 1997 with college classmate Nick Loftis VP Co-Founder, and Ian Kelly VP started by selling thousands of shirts from the trunk of his car! "Clearly this St. Louis based company with its team ranging in backgrounds varying from Washington D.C, New York, St. Louis and Los Angeles has brought a lot of flavor to the table in 2002," Nick Loftis VP Design Director. The VOKAL TEAM has used their creative diversity as an advantage to develop a new universal edge in urban fashion. This clothing line is much different from many other celebrity marketed lines because everyone including Nelly is heavily involved in the design, not only from the visionary aspect, but all the way to the actual creation of it, ranging from highly custom and detailed pieces all the way to the full collection in which we offer to our consumer audience. VOKAL, features top of the line velour and fleece loungewear, denim, and a host of brilliant athletic jerseys, and is currently available in select stores nationwide.

VOKAL, was started before Nelly ever had a hit on the radio, it was created back in April of 1997 and originally consisted of hats and t-shirts that were sold out of the trunk of a car selling more then 20,000 regionally. Even back then VOKAL's demand exceeded its supply. The clothing could be seen on local talent and celebrities that would wear exclusive, custom pieces designed by the VOKAL TEAM. The St. Lunatics who grew up with Yomi Martin in St. Louis teamed up with VOKAL from the very beginning. By creating custom outfits for Nelly and the rest of the St. Lunatic family to perform in while on stage showed the public that VOKAL had a refreshing look in urban fashion. By the St. Lunatics having an eye for fashion and wearing VOKAL head to toe at their performances, ranging from popular St. Louis venues as well as many others nationwide helped VOKAL to become recognized for its eye catching designs and trend setting innovations. The line signature "Clothing that speaks for itself," became available to the public nationwide December 1st, 2001 after many years of hard work and dedication in pursuit of creating an urban clothing line that is universal to fashion.