SEO: "Search Engine Optimization"
What is On-Page SEO and how is it done?
Internal SEO includes optimizing subpages along with design and code editing. You can have a perfect on-site seo setup by applying the items in the list.
- Homepage title and meta descriptions
- Using Heading tags (h1-h6)
- Creating useful and original content
- Schema Rich Snippets markup
- Building internal links correctly
- Adding a navigation menu
- Mobile compatible a responsive design
- Having fast landing pages
- Using SSL Certificate (https)
- W3C approved of codes
- Cache plugin / software Integration
- Compression of images and alt tag
- Social media sharing icons
- Sitemap for images and texts
- Robots.txt optimization
What is Off-Page SEO and How Is It Done?
External SEO covers all events that occur outside of your website. You can follow the steps below for off-site seo. - Social media accounts and shares with #hashtag
- Facebook, Instagram, LinkedIn etc. social network ads
- E-Mail Marketing
- Google Adwords ads
- Quality and natural backlink
Source: What is SEO?