1. What is beautiful is good |
In many situations we automatically defer to beauty, assuming that along with beauty come all sorts of other positive characteristics. We have a tendency to think beautiful people are funnier, more friendly, more intelligent, more exciting, in possession of better social skills, are sexually warmer, are more interesting, poised and even more independent.These sorts of judgements have been tested over-and-over again in the laboratory and elsewhere. This is a great example of the so-called halo effect when global evaluations about a person bleed over into our judgements about their specific traits. |
2. More desired |
There™s a
whole stack of research on mate selection and attractiveness. You won’t find
the headline result at all surprising: on pure looks alone we prefer partners
who are more beautiful. |
3. Better persuaders |
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