ABOUT US:

ABOUT
US

The
Brand:

THE BRAND

MODERN
CUTS. MODEST FASHION. REFINED WITH CLASS.

'OUR
ROOTS'

INAYAH is
a London based online brand, with no physical stores. All of our products are
designed and built upon three elements; Vintage, Ethnic and
Contemporary.  We love to focus on combinations of various colours, textures and prints to produce the very best in
terms of unique, modern, sophisticated and elegant modest wear. Our
designs reflect distinct fusion of different periods in history,
cultural art and high fashion, as well as current trends to offer you the
ultimate modest fashion experience.

As a fast,
fashion forward global modest fashion brand, we strive to maintain a balance
between current trends, comfort and practicality without compromising on
beliefs. Our products are designed with versatility in mind in terms of the
style we offer. This diversity reflects our own eclectic taste and thus
showcasing this versatility through our products is a rather organic process.
We go to great lengths to understand the demands and preferences of our
customers. This information is then incorporated into our design process and
combined with our own style and creativity; the results are fresh, creative, unique
garments rich in little gems, which are conveyed through attention to minor
details.

'DESIGNED
WITH YOU IN MIND'

Our
garments and accessories are created to compliment the diverse lifestyles of
the women of today that seek to implement modesty into their dress code
regardless of faith, without having to worry about layering and altering a
design to fit their requirements.

It is
crucial for us to be mindful of our objectives and core values in order that we
maintain a balance between modesty, style, practicality and comfort. We want
women to look presentable and feel good when they wear INAYAH without
compromising their beliefs. We are also fully aware that many women go through
a transitional period when it comes to adopting a more modest style of dress,
where they may not be ready to wear what would be classically termed and
accepted as an abaya overnight. Maintained
progression, in many instances, is gradual and not instant. This is an
important factor that we keep present in our planning and designing.

We
present you with designs of uncluttered simplicity, versatile fluency, and
elegant modesty.

'THE
INAYAH WAY'

Inayah offers
uncompromised practical clothing to include, rather than exclude, wider
audiences. We know that many companies isolate large numbers of women, that are perhaps not prepared for the overnight leap
into a total change to their dress code. The best transitions are those done
regularly with pure intentions.

Ever seen
a dress you loved that was a bit too short? A blouse that was just a bit too
tight to be worn in public? We have. We offer women beautiful Islamic clothing
and modest wear that they can wear without having to compromise on their
beliefs, as well as ranges to beautify yourself with for the special people
nearest and dearest to you.

INAYAH
are the first to offer a complete range of modest clothing for
day/work/occasional wear combining cultural, contemporary and current trends.

The
clothing and accessories collections reflect the style and taste of the
founders of Inayah; the same applies to our 'Gifts' range coming soon.  Here
you will find our favourite picks, one off vintage finds,
cultural art, beautiful ornaments from around the
world, hand-crafted items and lots more.

'ETHICAL
PRACTICES'

How about
fairness, quality and design? We don’t make any compromises here either. We do
not mass-produce any items in poor working conditions for we firmly believe in
fairness and justice. All of our workers and staff who work incredibly hard
towards the development of our collections are paid a fair living wage without
facing exploItation. Our mode of conduct is to offer
limited edition products made in small numbers, that you can buy and really
make your own. This maintins exclusivity to our
customers who are able to purchase an item before it completely sells out!

All
collections are designed and developed by Inayah which takes a lot of planning,
work and effort. We are not a large multinational retail chain, we are a humble
fashion boutique who offer carefully designed quality products; we do not
operate on the basis of importing and exporting goods to sell on.

An
incredible amount of time and effort is spent on designing, sourcing and
creating items made by individuals with tremendous skill and artistry. A
hand-embroidered dress for example takes weeks of labour
and intensive craft to create and we want all involved in the production
process to be paid accordingly.

It is
somewhat bemusing therefore that critics would demand high quality garments
made using luxurious and high quality fabrics at low-end retail chain prices.
Ethics and quality are a part of our ethos that we will not compromise on
regardless of the potential gains to be made.These factors
all contribute towards our price structure. Our ultimate goal is to provide unique,
quality, modern and practical modest wear designed in-house for all occasions at
accessbile prices. We do not, and will not cut corners
anywhere to offer low-end cheap garments as we take great pride in quality and
design.

INAYAH is
a registered Trademark; No. 2607708

Registered
in England & Wales No: 8029629

Vat No.
159288955

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