MARKETING

OUR CULTURE IS :
We work our best when given opportunities,
and hope for the kind of life we aspire for.

As the Art of Living is normally taxing, we subconsciously need to unwind on special dates, and even on not so special ones.

We are tagged as a people who is fond of CELEBRATIONS for as many occasions as we can afford.

CELEBRATIONS

promote family closeness and improve relations with friends, associates and the community at large. Stories are aplenty of those who prepare, make savings and even borrow for weddings, birthdays, reunions and what-have-they.


CELEBRATIONS
IS A HUGE AND PROFITABLE MARKET

that is yet to be tapped and approached on an imaginative and consistently focused effort . . . and as an ever challenging concern.

It is having a properly primed organization especially tailored to its clienteles. What is necessary is an extensive network of energetic, professional and highly motivated Administrative, Marketing and Support Personnel with Data Bank, Tipsters, and Liaison people.

EXCELLENCE AND PRODUCTIVITY
SHALL BE THE GUIDING PRINCIPLES
for those who work in,

ENTHUSIASM
for those who support the endeavor.

enter MYPerfecHAVEN
IT IS OFFERING ITSELF AS A BEST CHOICE VENUE AND

AS AN INSTITUTION OF PERSONALIZED AND UNPARALLED SERVICE.

ORGANIZATION and STRATEGIES

Marketing consists of:

  • MY Special Accounts Officers;
  • Accredited Distribution and Information Stations;
  • Regular Advertising and Special Campaign Sorties
  • MY Prepaid Entrance Cards; and,
  • Family Benefactors;


MY SPECIAL ACCOUNTS OFFICERS


MY Special Accounts Officers, MySAO, are tasked to ensure that different occasions are celebrated in MYPerfecHAVEN and various activities are held frequently towards on a daily basis.


MySAO are,

• Independent Marketing Business Contractors with excellent track records who avail for their clients the best venue and its varied services. They shall have their own capable business force; or

• Results oriented personnel under the direct supervision of MYPerfecHAVEN on contracted productivity arrangements.

MYPerfecHAVEN shall have an ever ready Special Support Group for contractual services needed by MySAO. They shall also be assisted by Tipsters and Liaison People maintained by MYPerfecHAVEN.

MySAO PERFORMANCE and strict adherence with the Policies and Standards shall be given much weight in their continued business relations with MYPerfecHAVEN.


PLANNERS FOR WEDDINGS AND OTHER OCCASSIONS

  • Wedding
  • Debut
  • Graduation
  • Anniversary
  • Valentine
  • Christmas
  • Thanksgiving
  • Birthday Parties
  • Reunion
  • Homecoming
  • Send off

TOURISM FOR

  • Balikbayans
  • Tourists
  • Group tours
  • Pilgrimages
  • Fiesta Visitors

BOOKINGS FOR

  • Shows
  • Concerts
  • Plays
  • Bands
  • Pageants
  • Rave Parties
  • Contests


ARRANGEMENTS FOR

  • Meetings
  • Seminars
  • Conventions
  • Presentations of banks
    and other offices and companies


CAMPAIGNS FOR

  • School Tours
  • School Proms
  • Inter School Contests
  • Other School Activities
COORDINATION WITH
  • Free Lance Caterers
  • Free Lance Planners

RECRUITMENT, ORIENTATION, TRAINING, MOTIVATION AND LIAISON FOR

  • Accredited Distribution
    and Information Stations
  • Out of City
    Special Marketing Outlets

 

INVITATIONS,ORIENTATIONS, ENTERTAINMENT, AND ACCOMMODATIONS FOR

  • MY Family Benefactors
  • MYPerfec Special Guests
  • MYPerfecHAVEN Concessionaires
    for Food court and Arcade

ACCREDITED DISTRIBUTION
AND INFORMATION STATIONS


Metro Naga Electronic Loading Stations shall primarily be enlisted for Mass and Geographic Distribution and Sales of Visitors Entrance Cards.

The Stations shall be requested to Regular Marketing Seminars and Training with immediate members of their families as Guests of MYPerfecHAVEN. The emphasis will be on developing them as TIPSTERS for MySAOfficers and for them to learn how to successfully invite Family Benefactors.

Each Station has its own neighborhood aside from relatives and friends who can be invited, followed up and eventually convinced to hold their celebrations at MYPerfecHAVEN. A Data Bank of the status of actions taken up to clenching the deals shall be maintained, among others. This will help MYPerfecHAVEN monitor and follow through when appropriate to accomplish high success points.

Performance Benefits including periodic raffles and promotional items shall be the mainstays for the Stations and others to be continuously eager to participate in the activities of MYPerfecHAVEN.


ADVERTISEMENTS
AND SPECIAL CAMPAIGN SORTIES


REGULAR BUDGET
for Television, Radio and Print shall be appropriated to achieve popular name recall for MYPerfecHAVEN as a VENUE OF FIRST AND EXCELLENT CHOICE.

MERCHANDISING MATERIALS that cater to different individual and seasonal occasions shall be distributed in all marketing outlets, especially participating Metro Naga Electronic Loading Stations. Strategic Billboards shall be erected; tarpaulin and other longer lasting materials for Regular and Seasonal Outdoor Promotions shall be made available.

CAMPAIGN SORTIES in schools, banks and institutions, and other high density places shall be undertaken as an aggressive campaign tool for market saturation.


MY PREPAID ENTRANCE CARDS


This is to secure Repeat Visits of visitors and guests. MyPEC shall have varied expiry dates, number of visits, and discounts. MyPEC shall be sold in MYPerfecHAVEN vicinity only.

EXPIRY MONTHS DISCOUNTS

         
REPEAT VISITS
1 MO.
2 MO.
3 MO.
4 MO.
10 visits
50 %
40 %
30 %
20 %
9 visits
45 %
35 %
25 %
15 %
8 visits
40 %
30 %
20 %
10 %
7 visits
35 %
25 %
15 %
5 %
6 visits
30 %
20 %
10 %
-----
5 visits
25 %
15 %
5 %
-----
4 visits
20 %
10 %
-----
-----
3 visits
15 %
5 %
-----
-----
2 visits
10 %
-----
-----
-----
1 visit
5 %
-----
-----
-----

 

 

 

MY FAMILY BENEFACTORS

THE FAMILY IS THE BASIC UNIT OF SOCIETY.

It is a must through all times to protect, preserve and promote the sanctity and togetherness of the family.

Peace and prosperity shall be elusive when families are battered unceasingly by the days’ negative pressures and influences.

Good upbringing, values formation and concerted efforts at tackling endeavors become increasingly lacking

Men and women who do and offer anything for the sake of profits and money destroy the fabrics of a vibrant society.

MYPerfecHAVEN SHARES IN THE VISION
of upholding the formation of a good family.


ALL WHO HAVE THE SAME ASPIRATIONS ARE TASKED TO BOND TOGETHER IN MAKING OUR FAMILY AND OUR FRIENDS’ FAMILIES THE SHINING MODELS AND HOPES OF SOCIETY.


Precious moments and more time should be spent with the most important persons, members of the family. The rest will follow.

PLEASE HELP MYPerfecHAVEN
PROMOTE AND SPREAD THE VISION.
Its Mission

MYPerfecHAVEN WELCOMES
MY Family Benefactors and their immediate family members as Guests

for them to have the proper venue for regular and more frequent activities towards family togetherness; the families of friends of MyFBenefactors are equally welcomed.

FINANCIAL OPPURTUNITIES
For MyFBenefactors and others shall be a priority objective.


MYPerfecHAVEN shall issue weekly Guest Cards to promote family togetherness.

Regular visits of MyFBenefactors and immediate family members shall help ensure full capacity operations thus further assuring continuing and wholesome activities in MyPerfecHAVEN.

MY Guest Entrance Cards shall be issued as gratuities in accordance with the Guest Points distributed to MyFBenefactors. MyGEC shall have a minimal charge for printing and other costs. Initially, MyGEC, for the Ground floor [Phase 1] shall have 1 Gpoint; for the 2nd floor, 2 Gpoints; for the 3rd floor, 3 Gpoints. Guest Points given to MyFBenefactors shall be

PLEDGE MATURITY

WEEKLY GUEST POINTS

YEARLY TOTAL GP
ONE YEAR
1.00
= 52.14
TWO YEARS
1.25
= 65.17
THREE YEARS
1.50
= 78.21
FOUR YEARS
1.75
= 91.25
FIVE YEARS
2.00
= 104.28



PLEDGE is the Goodwill Counterpart of MyFBenefactor for the full realization and advancement of MYPerfecHAVEN.

PLEDGE is by lots of P10,000.00; as a voluntary deed, it has no interest. Every additional PLEDGE of P10,000.00 entitles MyFBenefactor 25% of 1 Guest Point. Maximum Pledge is limited to P100,000.00 per MyFBenefactor.

PRETERMINATION OF PLEDGE


Approval of PLEDGE Pretermination shall be the sole discretion of MYPerfecHAVEN as safeguard for its sound financial condition. In case of approval, the following shall prevail.

B E F O R E
M A T U R I T Y
RETURNABLE AMOUNT WITHIN 4 MONTHS
FROM PRETERMINATION NOTICE
WITHIN ONE
YEAR
50.00%
WITHIN TWO
YEARS
45.00%
WITHIN THREE
YEARS
40.00%
WITHIN FOUR
YEARS
35.00%


BALANCE OF PLEDGE RETURNABLE IN FOUR EQUAL YEARLY INSTALLMENTS.

WEEKLY GUEST POINTS SHALL BE BASED ON THE BALANCE OF THE PLEDGE.

THE ABOVE MAY BE MODIFIED IN MERITORIOUS CASES SUCH AS
HOSPITALIZATION COSTS FOR ANY MEMBER OF THE FAMILY.

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