1. Residential location of the respondent   

2. Age                                                     20 - 3536 - 45>45

3. Educational Qualification

                        Higher Secondary / Senior Secondary College but not Graduate Graduate Post Graduate

    4. Occupation engaged in

                        Own Business, If own business:No Employee 1-9 Employees 10 + Employees

                        Self Employed Professional Clerical / Salesman Officers / Executive Junior Officers / Executive Senior

                        Student

    5. Annual House hold income

                        1 lac < 2.5 lac 2.5 lac < 5 lac 5 lac < 8 lac 8 < 12 lac >12 lac

    6. Which brand of refrigerator(s) do you own

                        Samsung Whirlpool Videocon Godrej Electrolux Kelvinator LG Others

    7.  What type(s) of refrigerator do you have

                        Single door Double door Not sure Other

    8. What were the reason(s) for your selecting the particular brand? (Can choose more than one)

                        Superior Quality Better After Sales Service More value for money Recommended by family and friends

                        Have any other products by same company Other

    9.Who is the major person to influence the buying decision in the family? (If Buyer)

                        Chief Wage earner Spouse Children Friends and relatives Others

    10. Rank the following according to the importance that you attach to them: - (Rank from 1-6, 1 being the most important)

                        Price

                        Advertisements

                        Discounts

                        Promotional Schemes

                        More features

                        Opinion of friends and relatives

    11. Rank the following media according to their impact on you while purchasing. (Rank from 1-6, 1 being the highest.)

                        Television Ads

                        Radio Commercials

                        Event Sponsorship

                        Print Ads

                        Banners and hoardings

                        Internet

    12. To what extent did the dealer influence your buying decision

                        Not at all                                To a great extent

    13. How important are children while making a choice for refrigerator?

                        Not at all                                To a great extent

    14. According to you what are the top three brands of refrigerator in terms of overall quality?

    15. Would you consider buying a LG Refrigerator? (If not already possessing one)

                        Yes No

                                  Why or Why not?

    16. In television which are the four channels that you watch the most

    17. When do you spend maximum of your time watching TV?

                        6-9 am 9-12 am 12-4 pm 4-8 pm 8-12 pm 12-6 am

    18. Which is your favorite radio channel

                        All are equally preferred Radio Mirchi 98.3 FM Radio City 91 93.5 Red FM 102.60 Air FM Rainbow

                        Do not listen

    19. At what time do you generally listen radio (skip if do not listen to radio)?

                        6-9 am 9-12 am 12-4 pm 4-8 pm 8-12 pm 12-6 am

    20.Which news paper do you read?

    21. Which section of the news paper do you mostly read?

                            Front Page Sports Business Editorial Supplements Others

    22.Name the magazine that you follow?

    23. How often do you go out for a movie?

                         Once a week Once a fortnight Once a month Once in 6 months Rarely

    24. Are you fond of surfing the net?

                         Yes No

    25. If yes, which sites do you frequently visit?

Please Tell me about yourself :

Name :               

E - mail :            

Gender :            Male Female

Thank you for Participating