When and how did the Auction start!!
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The best I can determine the Lions Club Radio
Auction started in 1953.
KTLO was started in 1951 by Bob Wheeler.
Bruse Washburn managed the station for the
first year. Monk Stricklin bought the
station in 1952. Mr. Stricklin move here
form West Planes, Mo where the Rotary Club had a
radio auction. Monk offered the radio
auction to the Rotary Club here and they
turned it down. Bob Pratt who worked for Mr.
Stricklin at the time told Monk that the
Lions Club would take radio auction with out
even asking the rest of the club.
When it first started the radio station got a
percentage of the auction. The percentage
depended on how much we made. They also
wrote all the advertising for us.
In the early days we had a chalk-board that
had four columns wide and about 15 rolls
deep. There were four auctioneers and it was
very unusual for each auctioneer to have more
than 8 to 10 items each night. We had four
wives working the phones, two lions changing
the bid on the board, and two runners took
the bids in to the auctioneers. As most of
you know in the later year we were erasing
item and putting new ones up. In other word
about 70 items a night. Last year we had
well over a 100 item a night.
In 1966 Mr. Stricklin build a new station
just West of the old station. Mr. Stricklin
had four phone jack build into the wall just
for our acution.
About 15 year ago we went to a ten cent
minimum jump in bids, and about 10 year ago
we went to a quarter. Now we have a dollar
minimum unless the retail of the item is less than $10.00
In the early days we had big items, such as a
85 cent bottle of Lucky Tiger hair tonic for
Jerry Barber Shop. Two What-A-Burger and
drinks which was 95 cents. Hair cuts were a
dollar then and big hamburgers were 35 cent.
Because we didn't have so many items to
auction we seem to have more fun doing the
auction. I can't remember many funny thing
that happened, except one night Lion Bill
Wiseman was selling a item and he said," Mrs.
Jones you were high on the turkey but Mr.
Smith just TOPPED YOU for four dollars".
I would say that the Lions and there wives
bought a big share of the items. At first
County Judge Thomas would by all the bonds at
retail, in later year It was lawyer O D
Pendergrass and Olus Hardgrave who bought the
bonds.
By the way O D Pendergrass was to the club
what Lion Bowman was in later year. He could talk for
five minutes, and say nothing. They were both
good for a laugh.
Some time after Loin Bob Knight (better known
as the big guy) bought the station in 1975
the FCC ruled that a station could not have
but 15 minutes of advertising per hour. The
auction was considered a full hour of
advertising. The only way the auction could
continue was for him to donate the time. Lion
Knight being a big hearted, swell, sweet,
super and loveable guy that he is donate the
air time to us free.
Then as now the station would run spots for
about two to three weeks before the auction
started, giving the article and the business
that donated the article.
There are many hours put into the
acution by many people. In the seventies on Auction
night it was Buzzy and Jennie Dew, and Jack
and Laynell Cooper. They are the ones that
did there jobs and weren't really notice.
Now there are so many that I can't name them.
Lucy and Paul Caton are there every night and
Do a great job with the bid card.