The pervasiveness of gain in our culture and its full legitimacy suggest that it enters into many decisions. The extremes and the ambiguous middle are carried over into the material goals people set themselves: Some of these are pure need, some are pure extravagance and gain, and most have elements of both in differing proportions.
Although it is difficult to isolate it, it should be clear now that it is demonstrable that gain is a motive in modern life -- and an important one.
Another, more personal way to demonstrate the presence of this motive in ourselves is by monitoring our reactions to others who lack this motive. Having made a deliberate choice to isolate themselves from these aspects of modern culture, the Yerushalmis mentioned earlier are largely insulated from artificial desires. The bounty of the modern economy is such that few lack the necessities of life even if (not surprisingly) many still suffer from want. Concerned, as they mainly are, with what they need, it is easier for those Yerushalmis to be happy with what they have, to appreciate the essential limits of the flesh, and to channel their longing for increase towards Torah, the are of spirit, intellect and character.
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Notes
(1) This is not meant to imply that there is no such motive, but only that it is not obvious what it could be, and that it certainly could not be for any physical end.
(2) Smith, Adam, The Wealth of Nations (New York: Modern Library, 1937), p. 14.
(3) Heilbroner, Robert, The Worldly Philosophers (New York: Simon and Schuster, 1966), p. 20.
(4) Polanyi, Karl, The Great Transformation (Boston: Beacon Press, 1944), p. 37.
(5) Ibid., p. 43.
(6) Babylonian Talmud, Megilla 4b. See also second comment of Rashi there.
(7) Mumford, Lewis, Technics and Human Development (New York: Harcourt Brace Jovanovich, 1967), p. 5.