The point of this is that I can remember back in the seventies the old Burger King. He was just a guy dressed up in a costume, and he had a normal looking head. It was his own head. They made stuffed dolls and other toys in the Burger King�s image, and kids loved them. Adults collected them. And he looked NORMAL. At least, as normal as a guy could look in the 1970s with a crown on his head. Which come to think of it, wasn�t as unusual as you might think. It was a rather fucked up time.
Compare that to today�s Burger King. Sure, his body looks about the same as the old one, but he has this HUGE plastic head. And the HUGE plastic head has this almost hideous grin locked firmly in place on its face. I don�t know exactly what they were going for with this, but the thing is fuckin� creepy. Kids used to collect the old Burger King merchandise, but from the new version they run screaming and have nightmares.
The most recent commercial has a guy with a chainsaw cutting down a tree. The tree falls down and there is the new face of horror standing behind the tree. And the guy just looks at him. USE THE FUCKING CHAINSAW, MOTHERFUCKER!!! This abomination has to be killed, before he puts Burger King out of business. And then where would I get my chicken fries?
But does our hero slice and dice the king of horror? No, he rides the log with him out in the lake or whatever it is they happen to be standing by. A perfect opportunity wasted, and now there are inevitably going to be more ads with this frighteningly creepy thing.
I can only hope that at some point someone in a position of authority at Burger King actually WATCHES one of these commercials, and realizes how fucked up this thing is. That being said, a friend had a great idea last week. Get a hold of one of these costumes, and just wear it around one day, for the entire day. I�m not talking about Halloween, but just any old day. Now THAT would be funny and entertaining.
Unlike these creepy fucking commercials.