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Swinburne University of Technology TAFE DIVISION School of Business and Commerce - Department of Marketing and International Studies Course Outline - Law of Marketing KVBF303 - Semester 1, 2002 |
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Subject |
Law of Marketing |
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Code Number |
KVBF303 |
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Hours |
Full time students - 3 hours per week Part time students - 3 hours per week |
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Subject Co-ordinator |
Margaret Colley Room number - TD229 Telephone and Voicemail - 9214 5126 E-mail: [email protected] |
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Teachers - Hawthorn Campus |
Margaret Colley Morris Gland Mark Gunn Roger Hawthorn Paul Henning George Isihos Barbara Taylor |
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Recommended Text |
Fundamentals of Business Law 3rd edition – Barron – McGraw Hill Further resources available at http://www.geocities.com/mmbooze/Law_of_Marketing.html |
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Pre-requisites |
Commercial Law Principles - NAP750 Contract Law - NAP752
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Course aim |
On satisfactory completion of this module the learner will understand:
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Course Assessment |
One Assignemnt - 50% One examination - 50% (2 hour closed book) |
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Attendance |
If you miss a class it is expected that there is a good reason. Your are not required to contact your teacher unless you are going to miss a class or other assessment such as a presentation. Unless you have authorisation or a medical certificate to support your absence from a class test you will receive a nil result for any lass test you miss. |
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Student involvement |
Students will be expected to participate in class activities and discussion, complete tasks set, homework and pre-reading as required. |
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Special Exams |
Special exams are only granted in exceptional circumstances. It is your responsibility to consult the Swinburne handbook regarding the policy guidelines for granting special exams. |
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Failure of Exam |
Students who fail the examination but have passed the internal assessment will be allowed to carry the internal mark and sit another examination in the semester immediately following the one when they last attempted the whole subject. |
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Electronic Dictionaries |
Electronic dictionaries are not permitted in class tests and examinations |
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Semester 1, 2002 Calendar
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WEEK
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1 2 3 |
4/2 11/2 18/2 |
The relationships of Agency and Bailment including Partners’ responsibilities as agents of the firm. |
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4 |
25/2 |
The difference between sellers’ obligations in consumer and non-consumer sales (Goods Act 1958 and Trade Practices Act 1974) |
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5 6 |
4/3 11/3 |
Conditions and warranties implied into consumer transactions |
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7 |
18/3 |
Unfair practices and the concept of self-regulation in advertising |
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8 |
25/3 |
Restrictive trade practices |
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Easter break |
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9 |
8/4 |
Assignment Presentations |
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9 |
15/4 |
Assignment Presentations |
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11 12 13 |
22/4 29/4 6/5 |
Intellectual property law |
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14 |
13/5 |
Raffles, market games and gift promotions. |
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15 |
20/5 |
Debt Collection |
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16 |
27/5 |
Revision |
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17 |
3/6 |
Revision |
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Trade Practices Act Assignment
Research Assignment
Research a recent case in which the ACCC has intervened to prevent a restricted practice. This may include an anti-competitive agreement, merger, acquisition or practice (eg involving GST etc.) You are required to attach a copy of the article on which your assignment is based.
The analysis should include the appropriate references to the Trade Practices Act (eg Contracts affecting competition, primary boycotts etc), and highlight the major issues of the case and the reason for the outcome. Assignment should be approximately 2,500 words.
Allocation of marks
This assignment is worth 50%. Marks will be assigned for the following:
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Choice of case |
10 |
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Analysis of case |
15 |
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Relating case to Trade Practices Act |
10 |
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Clarity of presentation and demonstrated understanding of case |
15 |
Sourcing of material
Magazines, newspapers, http://www.accc.gov.au