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Swinburne University of Technology TAFE DIVISION School
of Business and Commerce - Department of Marketing and International Studies
Course Outline - Law of Marketing KVBF303 - Semester 2, 2003 |
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Subject |
Law of Marketing |
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Code Number |
KVBF303 |
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Hours |
Full time students - 3 hours per week Part time students - 3 hours per week |
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Subject Co-ordinator |
Margaret Colley Room number - TD229 Telephone and Voicemail - 9214 5126 E-mail: [email protected] |
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Teachers - Hawthorn Campus |
Margaret Colley Roger Hawthorn Paul Henning George Isihos |
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Recommended Text |
Fundamentals of Business Law 3rd edition – Barron – McGraw Hill Further resources available at http://www.geocities.com/mmbooze/Law_of_Marketing.html |
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Pre-requisites |
Commercial Law Principles - NAP750 Contract Law - NAP752 Or Business Law I |
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Course aim |
On satisfactory completion of this module the learner will understand: ·
The
relationships of Agency and Bailment ·
The
difference between sellers’ obligations in consumer and non-consumer sales
(Goods Act 1958 and Trade Practices Act 1974) ·
Conditions
and warranties implied into consumer transactions ·
Unfair
practices and self-regulation in advertising ·
Restrictive
trade practices provisions of the Trade Practices Act ·
Intellectual
property law ·
Raffles,
market games and gift promotions ·
Debt
Collection |
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Course Assessment |
One Assignemnt - 50% One test
- 50% (2 hour closed
book) |
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Attendance |
If you miss a class it is expected that there is a good reason. Your are not required to contact your
teacher unless you are going to miss a class or other assessment such as a
presentation. Unless you have
authorisation or a medical certificate to support your absence from a class
test you will receive a nil result for any lass test you miss. |
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Student involvement |
Students will be expected to participate in class activities and
discussion, complete tasks set, homework and pre-reading as required. |
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Special Exams |
Special exams are only granted in exceptional circumstances. It is
your responsibility to consult the Swinburne handbook regarding the policy
guidelines for granting special exams. |
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Failure of Exam |
Students who fail the examination but have passed the internal
assessment will be allowed to carry the internal mark and sit another
examination in the semester immediately following the one when they last
attempted the whole subject. |
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Electronic
Dictionaries |
Electronic dictionaries are not permitted in class tests and
examinations |
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WEEK |
1 2 3 |
The relationships of Agency and Bailment including Partners’
responsibilities as agents of the firm. |
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4 |
The difference between sellers’ obligations in consumer and non-consumer
sales (Goods Act 1958 and Trade Practices Act 1974) |
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5 6 7 |
Conditions and warranties implied into consumer transactions |
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8 9 |
Unfair practices and the concept of self-regulation in advertising |
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10 11 |
Restrictive trade practices
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12 |
TEST |
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13 |
Intellectual property law |
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14 |
Intellectual
property law |
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15 |
Assignment Presentations |
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16 |
Raffles, market games and gift promotions. |
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17 |
Debt Collection |
Intellectual Property Assignment
Research and Development Assignment
In groups of 3-4 you are to develop a product
in preparation for a launch. You will
need to provide a mock up of the product, including its name and logo, and any
advertising that will be used to launch the product. (It can be a 'product' that you have previously developed in
another subject.)
You will need to discuss fully all
intellectual property issues that arise in the launch of the product including,
but not restricted to, which areas of intellectual property law would apply for
your product and launch, the requirements for registration, the ownership of
the intellectual property, and any possible breaches that may occur. The analysis should include references to
the appropriate legislation. Assignment
should not exceed 2,500 words.
Allocation of marks
This assignment is worth 50%. Marks will be assigned for the following:
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Degree of difficulty (students who choose a product such as a CD, that
may have very few IP implications would not be marked as highly as those who
select a product with many areas of IP concern) |
15 |
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Application of relevant
legislation |
15 |
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Clarity of presentation and demonstrated understanding of IP |
20 |
Sourcing of material
Magazines, newspapers, http://www.IPAustralia.gov.au/
http://www.ozemail.com.au/~pxc/iplocus
