TODAY’S TOPICS:
1. Introduction to Intellectual Property 106
2. Copyright 107
Cases 113
3. Patent 117
Cases 121
4. Design 123
Cases 125
5. Trademark 127
Cases 129
6. Trade Secrets 131
7. Case Studies 132
INTELLECTUAL PROPERTY
In the dim, distant past a distinction was made between intellectual property and industrial property. The subject matter of copyright law was generally referred to as intellectual property because what was protected was seen as essentially the product of the human mind in the form of novels, paintings and musical compositions, whereas the subject matter of patents designs, trade marks and trade secrets was generally referred to as industrial property because of its more obvious and direct relevance to commerce and industry. The modern trend is to refer to the whole area of subject matter as intellectual property.
COPYRIGHT
RATIONALE: Intellectual property is intangible in that it cannot be held in possession, or occupied but the rightful owner needs to be protected. The justifications for legal protection of intellectual property are twofold. First, it is in the public interest to encourage creative intellectual endeavour. Second, it is fair that a person who had created an invention or a literary work should have it protected, the reason being that another person should not be able to reap the rewards of another person's labour.
THE LAW: The Copyright Act 1968 provides automatic protection to the rightful owner of a work.
Part III of the Copyright Act draws a distinction between two major categories of works: Those that are original literary, musical, dramatic or artistic; and subject matter other than works, such as sound recordings, cinematographic films and published editions of works. Part IV of the Copyright act concerns subject matter including sound recordings, movies, television and sound broadcasts, and published editions of works.
Section 31 of the Act provides the owner of the copyright the exclusive right:
a) in the case of a literary, dramatic or musical work, to do all or any of the following acts:
i) to reproduce the work in a material form;
ii) to publish the work;
iii) to broadcast the work;
iv) to broadcast the work;
v) to cause the work to be transmitted to subscribers to a diffusion service;
vi) to make an adaptation of the work;
vii) to do, in relation to a work that is an adaptation of the first mentioned work, any of the acts specified in relation to the first mentioned work in sub-paragraphs i) to v), inclusive; and
b) in the case of an artistic work, to do all or any of the following acts:
i) to reproduce the work in material form;
ii) to publish the work;
iii) to include the work in a television broadcast;
iv) to cause a television programme that includes the work to be transmitted to subscribers of a diffusion service.
DEFINITION: "...it is a right to prevent the unauthorised reproduction by a third party of the tangible form in which a person has chosen to express his ideas, for example, in a book, a musical composition, a painting or a cinematograph."
the law of intellectual property
by Ricketson
It is important to stress that the work must be expressed. Ideas as such cannot be subject to copyright law.
The term literary work has a much wider definition in respect to copyright than it does in a conventional sense. The issues of quality and creativity are not deemed relevant. A computer programme, a table or compilation are all regarded as literary works. Even columns of birth and death announcements in a newspaper, and published results of winning bingo numbers are considered literary works and as such are protected by copyright laws.
A dramatic work also includes choreographic shows (eg. ballet). The definition also extends to a script or scenario for a film but does not include the film itself which is covered by a different area of copyright.
There is no definition of musical work in the Act and consequently, the ordinary meaning of the expression applies.
Section 10 of the Copyright Act defines an artistic work as meaning:
a) A painting, sculpture, drawing, engraving or photograph, whether the work is of artistic quality or not;
b) a building or a model of a building, whether the building or model is of artistic quality or not; or
c) a work of artistic craftsmanship to which neither a) not b) above applies.
A sound recording covers tapes, cassettes, CDs, and any other device in which sounds may be embodied. For copyright laws to be imposed the recording must be made in circumstances where one of the following conditions applies:
a) the maker must be an Australian citizen, resident, or a person protected by Australian laws;
b) the recording was made in Australian (or a country to which the Act applies by virtue of the Copyright (International Protection) Regulations 1969; or
c) the first publication of the recording took place in Australia (or in a country to which the Act applies.)
The Copyright Act defines cinematographic film as meaning the aggregate of visual images embodied in an "article or thing" ( eg. videotape, laser disc, film, etc.) The soundtrack to a movie is also protected within this part of the Act. Copyright exists in cinematographic film providing that the criteria mentioned above in sound recordings is met.
There is no tricky definition for television and sound broadcasts therefore the usual meaning of the words applies.
The definition of published edition is any new edition of a previously published work that is not simply a reproduction of the original work.
APPLICATION FOR COPYRIGHT
Copyright protection exists automatically. No application is required.
Generally the author of a work is deemed to be the owner of the copyright. There are exceptions however, which include works created in the course of employment, journalistic inclusions in publications and some commissioned artistic works.
The duration of copyright depends on whether the work is published during the life of the author. For a published work, copyright protection in the original work lasts for fifty years after the death of the owner. In the case of work not published in the lifetime of the author, copyright protection lasts for fifty years after publication or first performance.
SUBJECT MATTER OF COPYRIGHT
This topic is dealt with under definition.
INFRINGEMENT OF COPYRIGHT
Infringements will occur if any of the actions listed in S.31 are undertaken without the owner's consent. In addition infringement extends to importing copies of original works for sale, hire distribution or exhibition. Performance in public or broadcasting a work will be an infringement of copyright.
Copyright in films and sound recordings (etc.) will be infringed when a person does, or authorises the doing, of any act comprised in the copyright without license or the consent of the owner.
Exceptions to infringement
The Copyright Act specifies certain acts that will not be regarded as infringing copyright. These defences to breach of copyright either require authorisation by the owner or are regarded as in the 'public interest'.
Fair Dealing
Fair Dealing for the purposes listed below are specific defences to a breach of copyright. They are for:
* research or study;
* criticism or review;
* the reporting of news;
* giving professional advice by a legal practitioner or a patent attorney.
Educational Copying
There is a defence for multiple copying by educational institutions. These institutions can copy insubstantial portions of works, or the whole or part of a work, if adequate records are maintained, to enable a compensations claim to be made by the owner of the copyright. Also multiple copying can be done under a licence granted by the owner.
Other Exceptions
The Act also exempts activities such as:
* public readings;
* performance at premises where persons reside or sleep;
* copying artistic works in public places (photographing statues etc.)
* incidental inclusion of artistic works appearing in films or television broadcasts.
There are common law remedies and statutory remedies that give relief to a person who has suffered because of a breach of copyright. Common law remedies include Anton Pillar orders (which allow for search and seizure), and Mareva Injunctions which prevents the infringer from removing controversial items of property from the jurisdiction of the court.
CASES
1. BECK v MONTANA CONSTRUCTIONS PTY. LTD. (1963)
The plaintiffs were architects who prepared plans for a block of home units to be built on their client's land. The land was sold and the purchaser had another architect draw up plans based on the plaintiffs' original plans. The plaintiffs claimed breach of copyright.
HELD: The engagement for reward of a person to produce material of a nature which is capable of being the subject of copyright implies a permission or consent or licence in the person making the engagement to use the material in the manner and for the purpose in which and for which it was contemplated between the parties that it would be used at the time of the engagement. The defendants were entitled to use the plans in question to complete the project.
2. CUISENAIRE v REED (1963)
Copyright was claimed in a box of 'Cuisenaire Rods' as a work of artistic craftsmanship. Cuisenaire rods are small pieces of wood of different lengths and colours designed to help primary school children learn mathematics.
HELD: A work of artistic craftsmanship is one which must exhibit some aesthetic merit and also some display of craftsmanlike skill. The object must have been intended to be beautiful in itself, even if having some utilitarian purpose. The role of these rods determines their whole appearance; they are not intended to be beautiful in themselves, nor was craftsmanship involved in cutting the wood to the required size. The idea behind the rods may have been most original but the idea is not protected by copyright, only the expression thereof, and there is no protection here.
3. EXXON CORPORATION v EXXON INSURANCE CONSULTANTS INTERNATIONAL LTD. (1982)
The plaintiff claimed copyright in the made up word 'Exxon'.
HELD: A single word or even a title cannot of itself by a literary work within copyright concepts. The word may be invented and original but has no meaning in itself. The function of a literary work is to afford pleasure in instruction, or furnish information in the form of literary enjoyment.
4. DONOGHUE v ALLIED NEWSPAPERS LTD. (1938)
The plaintiff communicated ideas and stories to a journalist who published them in a newspaper. The plaintiff claimed copyright in the stories, or at least joint ownership.
HELD: The copyright is in the person who has clothed the idea in form, and the owner of the idea has no rights in the product. If an author employs a shorthand writer to take down a story word for word, the language of the author does not become that of the transcriber, who is in fact only a tool with no ownership of any copyright. In this case the particular form of language in which the stories were conveyed to the public was the language of the journalist.
5. HAWKES & SON LTD. v PARAMOUNT FILM SERVICE LTD. (1934)
A newsreel recording the opening of a new school also recorded a very short snippet of a band playing the highly recognisable march 'Colonel Bogey', copyright in which was held by the plaintiff.
HELD: A substantial part of a musical work is an 'essential part; if the part taken is recognisable it will be a substantial part.
6. G.A. CRAMP & SONS v FRANK SMYTHSON LTD. (1944)
In this case the question arose as to whether the tables of information in a pocket diary were protected by copyright.
HELD: There was no element of originality of skill in the order in which the tables were arranged. They were not composed for the diary but were commonplace information.
7. ILONA KOMESAROFF v JOHN MICKLE (1986)
The plaintiff manufactured 'moving sand pictures', which could be fitted to a stand and turned over to allow coloured sand to trickle down between two layers of perspex and form miniature sand landscapes. The defendant manufactured a similar product which the plaintiff claimed was copied from hers.
HELD: The plaintiff had not established a sufficient reputation in the functional features of her product to found an action. The 'work' was not protected by copyright as the plaintiff's skill in manufacturing the 'moving sand landscapes' was not that of artistic craftsmanship, since her action did not cause the landscapes but rather moving the product around did. Artistic craftsmanship must be confined to static aspects of a work.
8. KALAMAZOO PTY. LTD v COMPACT BUSINESS SYSTEMS (1985)
The plaintiff claimed copyright in a compilation of blank accounting forms published together and arranged so that the writing of a receipt automatically filled in all the necessary accounting details. This system was adapted to the requirements of doctors, solicitors, payroll systems and others. The defendant company allegedly copied the accounting systems.
HELD: Copyright is not available to forms of expression dictated solely by functional considerations, but in this case the documents have their own character, their own form of expression and, in a sense, tell their own story to the user. The preparation of the forms required a degree of concentration, care, analysis, comparison and a certain facility in using and adapting the altered forms to a composite 'one write'.........who cares, it was protected anyway.
9. WHAM-O MANUFACTURING CO v LINCOLN INDUSTRIES LTD. (1985)
This case involved claims to copyright in toys which consisted of flying discs known as 'Frisbees'. It was claimed that the wooden model first produced was a sculpture, and the mould or die an engraving, with the finished product falling within both categories of artistic work.
HELD: The die or mould was an engraving. The purpose of copyright is to protect the skill and labour of the craftsman in cutting and shaping (engraving) the plate to produce the intended design. The finished product was also an engraving as a 'print' of the mould; each disc is 'an image produced from an engraved plate'. The wooden models of the Frisbees were sculptures but the final plastic products were not, since sculpture is a branch of the visual arts especially concerned with the creation of expressive form in three dimensions, and discs produced by an injection mould process are not original models exhibiting any expressive form.
PATENTS
RATIONALE: The patent system provides reward for the inventor and encourages others in their endeavours to develop useful and novel products. It also forces public disclosure of an invention so that improvements can be made to it.
THE LAW: The law relating to patents in Australia is contained in a Commonwealth statute, the Patents Act 1990. This Act came into operation of 30 April 1991 and replaced the Patents Act 1952.
DEFINITION: A Patent is a limited monopoly throughout the country granted by the Crown to make, use, exercise and sell an invention and products produced therefrom for a period of sixteen years for a standard patent and for a period of six years for a petty patent.
The invention must be tangible in a commercial use, eg. new products and processes, or improvements on existing products and processes. It excludes mere ideas.
PATENTABLE INVENTIONS
Section 18 (1) says in part...
"..a patentable invention is an invention that, so far as claimed in any claim:
a) is a manner of manufacture within the meaning of Section 6 of the statute Monopolies; and
b) when compared with the prior art base as it existed before the prior date of that claim:
i) is novel; and
ii) involves an inventive step; and
c) is useful
Patents Act 1990
As well as the 4 issues of manufacture, novelty, usefulness and the inventive step, the invention must meet the following requirements:
1. Must be the first and true inventor or assignee. (Not just imported idea from overseas; must sort out employer/employee rights if it is produced in the course of employment).
2. The application must be accompanied by a provisional or a complete specification. (So competitors will know boundaries)
3. Must not abuse monopoly rights. (eg. if an existing trade or industry is unfairly prejudiced)
(Some matters cannot form the basis of a patent application. They include discoveries in science and medicine, although there are exceptions to these.)
APPLICATIONS FOR PATENTS
An application for a patent is directed to the Patent Office established by the Patents Act. Two types of patents are recognised: a standard and a petty patent.
A petty patent may be granted quite quickly, and is initially for a twelve-month term (with the ability to extend for up to 6 years). A standard patent may take years to be granted, and has a duration of 16 years.
SUBJECT MATTER OF PATENTS
Section 18 of the Patents Act provides the subject matter must involve an element of novelty and have some practical use.
Some matters cannot form the basis of a patent application. They include discoveries in science and medicine.
INFRINGEMENT OF PATENTS
An interference with an inventor's monopoly in respect of an invention will occur if the invention is copied. Remedies include injunction, damages and/or account of profits. Remedies will not be imposed against the innocent infringer.
INTERNATIONAL PROTECTION
The PATENTS CO-OPERATION TREATY 1970 was inserted into the Act in 1979. This provides for filing of one international application to take effect in each country that is a party to the treaty.
CASES
1. ALSOP'S PATENT [1907]
The patent was entitled 'an improved process of treating flour to purify the same and increase the nutritive qualities thereof'. The process claimed to achieve this result consisted of subjecting the flour to an electrical charge, which was claimed to decrease the carbohydrate and increase the protein content.
HELD: The patent was invalid because treating flour in such a manner does not and cannot have the claimed effect. The utility of an invention depends upon whether, by following the directions of the patentee, the result claimed can be produced.
2. CATNIC COMPONENTS LTD v HILL & SMITH LTD [1982]
The appellant's invention (allegedly infringed by the respondent's article) was a lintel for use in spanning the spaces above doors and windows. The appellant's claim spoke of a 'downward vertical' back plate; the respondents design substituted a back plate slightly inclined to the true vertical.
HELD: The essential features of the invention were taken. The purpose of the vertical back plate was to provide good load bearing capacity, and the variation in the respondent's design did not affect this function. To read the specification too narrowly is to place too narrow a limitation on the invention and render the monopoly useless.
3. CONTINENTAL GROUP INC. [1986]
The applicant lodged a patent application for a 'container having prizes on the interior'. The alleged invention was developed to allow manufacturers of beverages to run promotion schemes whereby a concealed prize on the inside of a bottle lid, for example, would be revealed to the customer upon opening the container. The problem to be overcome was the opening of bottles and cans in stores without purchase of the item. The invention was said to provide a solution to the problem by imprinting the prize on the inside of the bottom of the container, making it impossible to see the prize until all the contents had been removed. The Examiner of Patents objected to the grant of patent on the grounds that the invention was not a manner of new manufacture and lacked novelty.
HELD: The only difference between the known types of drink containers and this is the inclusion of the prize viewable through the opening after emptying the contents. This difference is not sufficient to confer novelty.
DESIGN
RATIONALE: Design statutes became prominent in the late eighteenth century in England, which coincided largely with the incredible progress of the textile industry. The legislation gave exclusive rights to the designer to print their designs. Today, designs can be registered in respect of many articles (eg building materials, jewellery, cutlery and other domestic items).
THE LAW: The Designs Act 1906 provides protection for the visual form of articles that can be produced.
DEFINITION: Section 4 defines a 'design' as follows:
"design" means features of shape, configuration, pattern or ornamentation applicable to an article, being features that in the finished article, can be judged by the eye, but does not include a method or principle of construction.
Before an article can fall under the ambit of the Designs Act several prerequisites must be satisfied:
APPLICATION FOR DESIGN REGISTRATION
To obtain protection under the Designs Act, the design must be registered in the Register of Designs administered by the Designs Office. The initial registration is for one year after the date of entry in the Register. Providing there is no dispute as to originality during this period protection can be extended for up to 16 years.
SUBJECT MATTER OF DESIGNS ACT
Designs are registered for a very wide range of articles including electrical goods, building materials, chairs, air conditioners, wash basins, jewellery, cutlery, optical goods etc...
INFRINGEMENT OF DESIGNS ACT
In deciding whether there has been an infringement of the registered design, the court will make a visual comparison of the two designs. The extent of originality is an important factor in determining the question of infringement. Thus if the plaintiff's registered design does not differ significantly from the prior art, there will not be an infringement unless the similarities between the plaintiff's and defendant's art are substantial.
Remedies for infringement include injunction, damages and/or account of profits. Remedies will not be able to be obtained from an innocent infringer.
CASES
1. MOODY v TREE (1892)
The plaintiff registered as a design the picture of a basket. The plaintiff argued that the pattern into which the basket was woven was unique. The design was not registered because what was attempted to be registered was not a design of a basket. The application was not a design but was a process or mode of manufacture. The judge made the following comment:
"Here was a basket which, if new and useful, would have been the proper subject of a patent, but being neither new of useful, in the sense of a novel usefulness, it was found it could not be patented, and, therefore, the owner set to work and endeavoured to convert it into a design that could be registered under the Act. It seems to me that to allow that would be to do something that was entirely foreign to the Act itself, and would hamper commerce and interfere with trade unnecessarily, without giving any commensurate advantage to the trade or the world at large.
2. BRITISH FRANCO ELECTRIC PTY LTD v DOWLING PLASTICS [1981]
The plaintiff and the defendant were engaged in a joint venture to manufacture and sell furniture castors made to the plaintiff's design. The castor incorporated a 'self-locking device' and was cheaper to manufacture that previous castors. The design was registered under the Designs Act. The joint venture broke down but the defendant continued using the plaintiff's design to manufacture castors on its own account. The plaintiff claims infringement of registered design.
HELD: The protection afforded by Designs Act is for the visual appearance of the design, in which there must be some novelty or originality. The appearance of the castor here differed very little from previous designs; the only interesting feature was the method of construction.
3. WOLANSKI'S REGISTERED DESIGN [1953]
A design was registered for a 'neck-tie support', being an article shaped in such a way that, when covered with material it resembled the knot of a necktie which had been tied in the manner usually adopted by men. It also had a projection whereby it could be attached to the wearer's shirt. Application was made to cancel the registration.
HELD: Designs are applicable to the purpose of ornamentation, pattern, shape or configuration of an article. A design is not an article made according to a particular pattern or shape, much less a method of making such an article, or a method of achieving an end by the use of such an article. A design proprietor gets a monopoly in the appearance of a thing not the thing itself.
TRADE MARKS
RATIONALE: A trade mark or brand name is a letter, a number, a word, phrase, sound, smell, shape, logo, picture. aspect of packaging or combination of these used to distinguish the goods or services of one trader from those of others.
The aim is to prevent a trader from claiming or creating the impression that the trader's own goods or services are those of another. Trade marks are protected at common law by the action of "passing off" and by the Trade Marks Act 1955.
"The fundamental rule is that one man has no right to pass off his goods for sale as the goods of a rival trader, and be allowed to use names, marks, letters or other indicia by which he may induce purchasers to believe that the goods which he is selling are the manufacture of another person"
Lord Kingstown in Leather Cloth Co. v. American Leather Cloth Co. Ltd.
THE LAW: The law relating to trade marks in Australia is in the TRADE MARKS ACT 1995. This Act repealed the Trade Marks Act 1955.
REGISTRATION OF TRADE MARKs
The register of Trade Marks is kept at (surprise surprise) the Trade Marks Office. Application does not mean that a Trade Mark will be automatically registered, it must first be examined to determine whether it is capable of distinguishing the applicants goods or services. The application will be automatically rejected if:
SUBJECT MATTER OF TRADE MARKS
The 1955 legislation required that a trade mark be registered under a specific ‘part’ of the Act. This is no longer the case although there are still categories within the new Act. They are:
The duration for the initial registration is 10 years, but may be renewed indefinitely
INFRINGEMENT OF TRADEMARKS
A mark used in respect of goods and services that is substantially identical with or deceptively similar to a registered trademark will be an infringement.
The Act states that certain actions do not constitute an infringement:
There are 5 elements required to successfully prove passing off:
1
a misrepresentation made 2by a trader in the course of trade to 3prospective customers of his or ultimate consumers of goods or services supplied by him which is4calculated to injure the business or goodwill of another trader (in the sense that this is a reasonable foreseeable consequence) and 5which causes actual damage to a business or goodwill of the trader by whom the action is brought or will probably do so.Remedies for infringement are injunction and either damages or an account of profits.
CASES
1. BERLEI HESTIA INDUSTRIES LTD v BABI CO INC [1973]
The appellant was the proprietor of the trademark berlei in respect of articles of clothing, especially brassieres, and sought expungement from the Register of Trademarks of the respondent's mark bali-bra, on the grounds that it was likely to deceive or cause confusion.
HELD: The phonetic similarity of the marks could lead to confusion when the works are used in the ordinary course of retail trade, and the bali-bra should be expunged.
2. BODEGAS RIOJA SANTIAGO v BAROSSA CO-OP WINERY [1983]
A Chilean company applied for registration of a trade mark for wine, particularly sangria wine, consisting of the words 'Seleccion Rioja Santiago' across the top of a bottle label and below this the words 'Yago Sant'gria', with a picture of a bullfighter. Opposition to registration was lodged by the registered proprietors of a mark which was also a wine label, comprising the words 'Kaiser Stuhl Sparkling Sangria' and also depicting a bullfighter, as well as grapes and citrus fruits, from which sangria is made. The grounds of opposition were that the applicant's mark was confusingly similar to the opponent's mark and so was unable to be registered as it would be likely to deceive the public.
HELD: The similarities between the labels arose through the use of descriptive or decorative elements which do not have a trademark. The labels are distinguished from each other in having the company name and/or crest prominently displayed. In the context of the way in which wine labels are normally got up and of the way in which wine is marketed in Australia, the name, or house mark, is the distinguishing feature.
3. BRIAN DAVIS & CO PTY LTD'S APPLICATION [1987]
The applicant applied to register a series of trademarks under Part A of the Register. The marks were in respect of kitchen utensils, including bowls, jugs, bottle openers, beaters, tongs and other such appliances. The marks in question were: professional, professionals, the professional and the professionals.
HELD: Such a word as 'professional' is appropriate for ordinary description of the goods, and other traders might will wish to use the word in the normal course of trade in kitchen utensils.
4. BURGER KING CORPORATION v REGISTRAR OF TRADEMARKS [1973]
The applicant sought to register the word 'Whopper' as a trade mark in respect of hamburgers in Part B of the Trademarks Register. Registration was refused on the grounds that 'Whopper' was not capable of distinguishing the applicant's product.
HELD: The Court supported the original finding that 'Whopper' is a descriptive word and could be applied to many things.
5. COCA-COLA TRADEMARKS [1985]
The Coca-Cola Company sought to register as a trade mark the distinctive shape and appearance of the 'Coke' bottle. The Registrar of Trademarks objected to this registration on the grounds that it was for a container bearing no characteristic of a trademark.
HELD: Although the overall appearance of goods may be a trademark, the shape of a container for the goods may not be. A shape as such cannot be registered.
TRADE SECRETS
(CONFIDENTIAL INFORMATION)
RATIONALE: The protection of trade secrets is an aspect of the law of confidential information. The law is most often resorted to when the traditional legislative protection of intellectual property provides no relief. For example, there is information, formulae, know-how and expertise which would not constitute a 'manufacture' or which would not have sufficient 'novelty' to be the subject of a patent but which may nevertheless not be generally known to the public and may yet have substantial commercial value. eg. formula for Coca-Cola.
THE LAW: Protection is available to the owner of a 'trade secret' through common law (contract) and the Privacy Act 1988.
DEFINITION: The definition of a breach of Trade Secret is broken into three parts:
INFRINGEMENT OF TRADE SECRETS
Unauthorised use of such information entitles the owner to obtain an injunction and damages against the person responsible.
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INTELLECTUAL PROPERTY |
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Trade Marks |
Copyright |
Designs |
Patents |
Trade Secrets |
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What is included |
Names, logos, sounds, shapes, scents used to identify goods, services or organisations |
Original expressed works including literary, dramatic, artistic, musical, film etc. |
Novel shapes, patterns, configurations which are industrially applied. |
Processes, products or inventions which fit the criteria of being new and useful, there must be an inventive step involved and a new method of manufacture. |
Information which has the quality of confidence and is only imparted in circumstances of confidence. |
|
Ownership |
First person to use or register |
Creator or employer |
Designer or employer |
Inventor or employer |
Originator or employer |
|
Registration |
Takes approximately 2 years |
Not available |
Approx 1 year |
Approx 3 years |
Not available |
|
Duration |
7 years then extendable in 14 year cycles |
50 years after death of creator. In the case of posthumously published works, 50 years after publication |
16 years |
20 years (or 7 for a Petty Patent) |
Period can be fixed by contract provided it is seen to be reasonable. |
|
Protection |
Registration or through legal action for Passing Off or TPA misleading or deceptive conduct. |
Against copying, selling, importing copies of the work, or a material part of the work. |
Requires registration - protects against copying or obvious fraudulent imitation |
Requires registration – protects exclusive right to make, use and sell. |
May be automatic if the information meets the criteria of confidentiality but can be improved by contractual restraint. |
Case Studies
a) Margaret has just developed a new method for children to learn the alphabet. It is based on a particularly catchy original tune with the letters of the alphabet sung to it. She has called it Margabet, and wants to protect herself from being exploited by copycats. How could she do this?
b) Barney has just developed a new invention he believes will make him a squillionaire. It is a solar powered spectacle wiper called Specco, and the solar cells are situated along the arms of the spectacles. He is planning to advertise through the print media, using a copy of the famous portrait the Mona Lisa with a pair of spectacles fitted with Specco. Please advise him as to how he should protect his interests.
c) Theresa has recently invented a new type of hourglass that works with coloured oils of a different densities, thereby making most attractive patterns when it is being used. She believes she should register it under copyright. Do you agree? Why/why not?
d) Chris, who spends many happy hours doodling while on the phone, doodled a most original stylised map of Australia the other day. He thinks he would like to use this map for commercial purposes at some future time. Should he register his map under trademark? Why/why not?
e) Jamie and Caroline own and manage a cosmetic business, and have advertised to be distributors for people with new ideas for products in the beauty industry. These are the results of that costly advertisement:
i) Mark has developed a neon light operated hair remover which can be used under water. He calls it the "Neon-No-Fuzz".
ii) Dorothy has developed a software package which allows the user to analyse their own skin by applying the computer’s mouse to their chin, resulting in a recommendation for appropriate treatment.
iii) Krissy has developed a new type of packaging for cosmetics made from a material, Condipak, she made herself from recycled rubber products. The packaging itself is black, and very soft, so that if the product is dropped it won’t break.
iv) Johnson has invented a product which he believes will help women save time in the morning. Called "Ready-to-Wear", it is an extremely lightweight painted latex mask which is applied directly to a clean face, giving the wearer the appearance of having make-up on. It comes in three varieties, one for normal daytime wear, one for evening, and a very glamorous one for special occasions.
How can these people protect themselves from being exploited by Caroline and Jamie?