Subject details

Bachelor of Multimedia Management (BMM) in Media Innovation & Entrepreneurship

INFORMATION
This programme consists of subject/courses taught by two MMU's Faculties, the Faculty of Media Arts and Science and Faculty of Management. Graduates can expect to be employed in the design and manufacturing sector and at the same time, capturing managerial skills and entreprenuerial knowledge. This programme is utilizing the latest innovation skills im electronic media perfomance and printing media, especially in advertising and media production. These graduates will be the cyberprenuers** and hybrid managers in any industries where multimedia is in need. One recent form of technical entrepreneurship is using the improvements in computer technology, especially the Internet, to conduct business, promote business or perform entrepreneurship. This field has become known as cyberpreneurship**, and varies from an organization which merely promotes itself by using an electronic brochure alled a home page on the Internet, to companies and organizations which sell their products and services through the use of Internet and multimedia tools.

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