| Hidden Advertisments: Advertisments are Everywhere |
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| Anti-Advertising assignment Malisa Komalarajun English Professor Snart |
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| By consensus, cult members speak a kind of corporate Esperanto: words and ideas sucked up from TV and advertising. We wear uniforms--- not white robes but, let's say, Tommy Hilfiger jackets or Airwalk sneakers (it depends on our particular subsect). We have been recruited into roles and behavior patterns we did not consciously choose. (Lans,The Cult You're In, 53) | ||||||||||||||||||||||||
| People or consumers pick up this cool and new lingo from the advertisments they see on television or in the advertisments on buildboards and newspapers. The uniforms we wear are the new and trendy thing that is at stores such as the Gap, Abercrombie and Fitch, abercrombie, American Eagle and now Hollister. These stores the cool and everyone wants to have clothes from them. | ||||||||||||||||||||||||
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| What society does not notice is that when we wear shirts with Abercrombie on them or Hollister, we become walking advertisments for these companies. If people see these shirts or pants on other people and it looks decently good then others would want the same. | ||||||||||||||||||||||||
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