Brand Personality

MK. can be defined as a fashion retail brand thatis rich, elegant and stylish in traditional ensembles. It keeps adding seasonal clothes, machine prints, intricate embroidery and modern cuts to its already extensive collection on a regular basis. For our unique and flamboyant designs for men and women, we depend on a team of highly skilled fashion professionals who come from the country's renowned fashion institutes. They start out by studying the latesttrends, carrying outresearch on how these trends can be adopted, selecting the colors and styles that can make the collection extraordinary and then finalizing both casual and formal designs for every season.

Innovation

Though the philosophy behind establishing MK.Was ti revive our traditional Qameez Shalwar. the aspect of adding a modern touch to them is what makes this brand exclusive. This rare combination of blending tradition with the latest fashion trends is itself innovative as it give rise to astonishingly amazing designs. This makes the brand a trend setter in the fashion industry. For impeccable finesse. we use state-of-the-art technology for weaving our own fabric Handlooms are used for Khaadi and Jacquard fabric while power looms are used for the plait fabric. All dyeing, printing and weaving is done by us.

Performance

MK. is a market leader when it comes to traditional wear. We try to incorporae all those dated embellishments and designs like Gota Kinari and Block Prints in our collection in a manner that they seem part of the latest trends. Our team consists of skilled artisans and professional fashion designers. This is the reason that when they mix the old with the new, the outcome is seamless and timeless designs that arehighly appreciated by our customers.

Environment

At MK., whether it's a customer or an employee we are dealing with, we treat them like a family member. Our outlets with their friendly staff make shopping a pleasure. Our work- ing environment is positive, supportive and those who perform well are bestowed with awards and certificates to acknowledge their effort and elevate their motivational level.

Designing/Creative

Coming up with new designs every time is a challenging task especially when you are operating in a fickle market where trends change in the blink of an eye. But hats offto our Creative Team who not only works meticulously to ensure timely availability of stocks, it also produces designs and styles that are just amazing.

Production

Afterthe designs are approved,they are sentfor production. Our Production Team there uses the latest technolMK. is a full-fledged fashion retail brand with men, women, children, and teens' wear.

Products and Services

The diverse collection of men's wear at MK.ranges from formalto semi formalto casual wear.
Allthese ensembles are adorned with the right amount of embellishments, embroidery

and/or cuts, depending on the eventthey are made for. On top ofthat,the fabric is hand-woven,
comfortable and available in eye-catching colors and designs
to suit yourtaste and style. Our men's collection includes:

• MK. Kurta Bunnat
• Qameez Shalwar
• Waistcoat
• Unstitched Fabric
• Sherwani, Turban, Khussa and other accessories forthe groom
• Shoes

Achievements

Within a short span oftime, MK. has expanded its reach across Pakistan and abroad. Its 50+ outlets in Pakistan alone are a
testament ofthe efforts the company has putin to become the country's largestfashion retail brand. Best of all, each outlet has a new and inspiring outlook where customers can shop in comfort. This truly justifies the fact thatthe company has won Brand ofthe Year Award in the fashion retail category for 3 consecutive years. Aside from its extensive network of branches across Pakistan, MK. has also setits footin the Middle East andUK, with its branches in Dubai, Sharjah, Abu Dhabi, Qatar, Bradford and a new branch which is aboutto open in Saudi Arab. This makes the brand a one-stop shop for All Seasons and All Occasions. The summer exhibitions organized by MK. also receive an overwhelming response from our customers where we unveil ourlatest designs and styles. This has motivated us to hold exhibitions in other cities and countries besides Karachi.

Products And Services
Dazzling and impressive is what defines MK.'s women's wear. They are inspired by the latestfashion trends yet have a traditionaltinge of our Eastern style. Available in striking colors,these ensembles are perfectfor any occasion. Our women's collection includes:

• Kurti Collection
• Lawn (Stitched andUnstitched)
• Silk Collection
• Hand-Woven Collection
• Nearang (Stitched andUnstitched)
• Trouser

Children's Wear

MK..not only makes clothes for men and women, it also has an exemplary children's collection. This collection is further divided into Teens, Boys & Girls, and Infants, and each category offers vibrant age-appropriate ensembles for Him and Her with contemporary designs and styles.

Groom's Wear

Ourtraditional men's Sherwanis, Turbans, Khussas and Shawls are the epitome of sophistication and modern designs. Their styles, colors and the detail work outshine everything else and make the groom the centre of attention, which is his right.

Achievements

Within a short span oftime, MK. has expanded its reach across Pakistan and abroad. Its 50+ outlets in Pakistan alone are a
testament ofthe efforts the company has putin to become the country's largestfashion retail brand. Best of all, each outlet has a new and inspiring outlook where customers can shop in comfort. This truly justifies the fact thatthe company has won Brand ofthe Year Award in the fashion retail category for 3 consecutive years. Aside from its extensive network of branches across Pakistan, MK. has also setits footin the Middle East andUK, with its branches in Dubai, Sharjah, Abu Dhabi, Qatar, Bradford and a new branch which is aboutto open in Saudi Arab. This makes the brand a one-stop shop for All Seasons and All Occasions. The summer exhibitions organized by MK. also receive an overwhelming response from our customers where we unveil ourlatest designs and styles. This has motivated us to hold exhibitions in other cities and countries besides Karachi.

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